Bobby Brown is credited for being the most commercially succcessful artist from the era now known as new jack swing. And with good reason too. Don't Be Cruel was his 2nd solo project that was in deep contrast to his 1st. It was more aggressive, harder-edged, and just a new artistic format overall. He always had a niche for rapping, even with new edition, and he truly shines on "dont be cruel", "my perogative", and "all day, all night". Not only did he prove that he could rap, but he also showed that he can croon too, as shown on classics like "roni", "rock witcha", and "i really love you girl". Overall, Brown showed his versatility and charisma, riding to the top of the r&b charts in the process. Brown may not have originated new jack swing, but he certainly is the one who popularized it, along with his cohorts new edition, guy, and al b. sure. If you are even a casual new jack fan, "Don't Be Cruel" is a must-have.