Disney tends to drift in and out of fashion, going through slumps in the 1970s, and then once again in the early 2000's. While their 2-D animated feature-length film days may be over, Disney has found a new way to cash in on kids: through the creation of teen stars.
Lovato is one of the latest squeaky clean Disney tween pop star/actor/"songwriters" to hit the scene and as far as Disney stars go, she might be the best of the rest right now. Her voice sounds raw and real and her songs are some of the catchiest hooks on a record targeted at a junior high audience I've heard since say... Hanson?
Many of these songs are apparently co-written by another Disney cash cow, the teen matinee idol superstars of the 21st century, the Jonas Brothers, and this collection of shiny songs isn't too dissimilar from the Jonas' records. Fans of "classic" Avril Lavigne will also feel comfortable listening to this non-offensive bubblegum offering - it's sweet and doesn't try TOO hard to be something it's not, while still maintaining some chops in terms of big production, big names (the budding star does a singalong with the Jonases themselves --- screaming fan girls take note!) and yes, even a big voice. Lovato sounds continuously chipper, strong and upbeat and is, I think, a great rolemodel whose clean-cut style, good looks and multi-talent make her someone worth following. And she claims she'll "stay the same in the la la land machine". So here's hoping!
The downside of this record is its vanilla-bland delivery. It's doubtful that this record will stand the test of time. But neither will the tween age of Lovato's hardest core fans. While no classic and certainly not a mainstay, I highly recommend Lovato's debut. And knowing Disney, the sophomore isn't trailing too far behind.