Dow 36,000: The New Strategy for Profiting from the Coming Rise in the Stock Market Hardcover – Oct 1 1999
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Most books that predict a sky-high stock market make their forecast either by extrapolating the trend line of the market's recent past or by looking at the demographics of the baby boom and the vast amounts of retirement funds chasing stocks. In Dow 36,000, James Glassman and Kevin Hassett see a bright future for stocks, but rather than looking at external factors, the two base their prediction on the intrinsic value of equities and their ability to generate cash.
At the heart of Glassman and Hassett's argument is the idea that stocks have been undervalued for decades and that, for the next few years, investors can expect a dramatic one-time upward adjustment in stock prices. Why? While Wall Street has focused on valuation measures such as P/E ratios, it has virtually ignored how stocks can work as cash engines (the good ones, at least). The authors cite example after example of the growth in dividend income for stocks and how it has consistently beaten the annual payouts of long-term Treasury bonds. One example they cite is Exxon, which you could have bought in 1977 for about $6 when it was paying a dividend of 37 cents, or about 6 percent a share. Twenty years later, the dividend had grown to $1.63 or 27 percent of your initial $6 investment. Compare two $1,000 investments over 20 years in Exxon and 7.5 percent Treasury bonds: payments from the T-bonds would amount to $1,500; the Exxon dividends would add up to $3,585--not to mention that shares in Exxon went from $6 to $61 during that same period. To get to their target of 36,000, the authors project dividend growth of the 30 stocks that make up the Dow and apply a valuation measure that they call PRP ("perfectly reasonable price"). Many will dismiss this kind of thinking as wishful, but they're probably the same Chicken Littles who have been calling the market overpriced for years (think back to January 1993, when the Dow was hovering around 3,300).
In addition to making their case for undervalued stocks, the authors toss off some good investment advice about stock picking, portfolio allocation, and buying mutual funds, and they go to great pains not to bulldoze readers with investing and economic jargon. As you might expect, Glassman, an investing columnist for the Washington Post, and Hassett, a former senior economist with the Federal Reserve, are firmly in the buy-and-hold camp, and make the case for working with a full-service broker as a check against churning, something that's all too easy to do when trading over the Internet. This book is sure to rile some, but no matter where you think stock prices are headed, Dow 36,000 is a provocative read that belongs on the bookshelf of any thoughtful investor. Who knows? We may come to think of these guys as value investors on steroids. --Harry C. Edwards
From Publishers Weekly
The only thing missing from this half-time speech of an investment book is an exhortation to buy stocks for the Gipper. Despite the sensationalist title, Glassman, a syndicated columnist, and Hassett, a scholar at the American Enterprise Institute who used to be an economist at the Federal Reserve, argue only the classic case for investing in stocks: that over long periods of time stocks have always outperformed alternative investments. But no motivational device is spared to make this case more strongly than it has ever been made before. Experienced investors will wince at the simplification and overstatement as the authors, in their effort to obliterate the arguments of anyone who has ever suggested that stock prices might actually fall, brush aside considerations like risk, dividend yields and price-earnings ratios. These and all other objections are downed out by the drumbeat of Dow 36,000! How do they arrive at this number? In several different ways, none of which is described in detail. Over long periods of time the Dow goes up, with inflation if nothing else. In the last two decades, it has been rising at a rate that makes it triple every seven years. So predicting that the Dow will triple eventually is not saying much. The key question for investors is, will it triple fast enough to make stocks an attractive investment? Here the authors fall into confusion, suggesting, in the space of seven pages, that it could happen in three years or 10 years. This last prediction implies that the stock market will actually do worse in the next decade than it has in the previous two. Agent, Rafe Sagalyn. First serial to the Atlantic Monthly; BOMC alternate selection; Money Book Club main selection; 5-city author tour.
Copyright 1999 Reed Business Information, Inc.
Top Customer Reviews
Dividends, say Glassman and Hassett, whether paid out quarterly or totally retained in the company, are the only important way to determine a company's true worth. They call it the PRP (perfectly reasonable price).
To justify lofty expectations, the words "assume" and "assumption" are used dozens of times and lie at the bottom of what, so far, is wrong with this concept. Just because they calculate something as being worth many times what it's selling for today doesn't mean prices will skyrocket tomorrow. It requires acknowledgement and action by investors. We're back to the old high school conundrum of whether a tree makes any noise if it falls in a forest without anybody hearing it. It this case, the question is whether a stock will ever sell at its "true value" if nobody ever bids the price up that far? Obviously not.
Their credo, "Buy anytime, hold forever," as well as the recommended use of index funds is a recipe for never having to admit you're wrong regardless of what happens to your investment account.Read more ›
I come to write this review because just for a lark I thought I'd search the internet for Glassman, see what he's pushing today, so I can get out of it for my own safety.
In writing this review I treat the authors' late-90s media appearances and book-related articles all as one whole.
Hassett and Glassman are out there now (Nov 2002) writing (paraphrased) "we never wrote the DOW would be at 36000 soon".
I read the book in fact in winter 99/00 along with some of their articles, and did catch a few of their TV appearances. They definitely did write either in the book or one of the accompanying pieces (Washington Post or The Atlantic) that stocks are in a 'one-time surge' and everyone must GET IN NOW.
Their media appearances were even worse...
"GET IN NOW!!!
DON'T MISS THIS ONCE IN A LIFETIME OPPORTUNITY!!!!
YOU'RE FOOLS IF YOU DON'T
MORTGAGE YOUR HOUSE TO BUY STOCK!!"
They used to remind me of that Joe Piscopo SNL salesman character (you remember, the frenzied salesman, "WE MUST BE INSANE!!! OUR PRICES ARE SO LOW WE'LL GO OUT OF BUSINESS YESTERDAY!!!!").
And they are completely unrepentant. I just read a Glassman article (Wash Post - why the ...are they still giving this unrepentant, lying moron/clown a stage?) claiming he was right all along and 36000 is STILL the DOW's fair value. Claiming that Siegel's research supported G&H's conclusions (Siegel, who currently seems bullish said they misconstrued his research. Interesting word, misconstued - is Siegel saying G&H are liars, idiots, or some combination thereof?).Read more ›
Most recent customer reviews
As an addendum to my previous review, where I wrote that one reason I got out of the market was this book, let me add that before I get back into the market I'm waiting for... Read morePublished on Nov. 7 2002
I can see why Glassman went back to his old job at the Wash. Post. It's hard to sell dribble like this, once reality sets in. Read morePublished on Oct. 10 2002
James Glassman is the polar opposite. Almost every piece of writing he submits is geared to preserving the buy and hold mantra no matter what real life shows to be true. Read morePublished on Aug. 2 2002 by qqqq
Well, Glassman and Hassett wrote in 1999 that the market was undervalued. They might still believe that today, but I'd wager they will not be following this book up with "Dow... Read morePublished on July 31 2002
Buy this book now. The Dow should probably decline to 5,500 which is its fair value. And then it would take over 24 years at 8% annual growth to reach 36,000. Read morePublished on July 30 2002
Dow 36,000. Hahahahahahahahahaha. ::slaps knees:: Hahahahahahahahahaha. That's a good one. Dow 36,000. Haha. Read morePublished on July 28 2002 by Matt
Dow 36,000 elicits (or did from me) plenty of laughs. It would have taken a couple of academics to produce such a relentlessly wrongheaded book. Read morePublished on July 28 2002 by Kenneth Umbach
Maybe it's because they are aware of the guilt they should be feeling for hyping a stock market that was already wildly overvalued at the time they were hyping it. Read morePublished on July 28 2002
Lop off the three zeroes and you have the combined economics IQ of the authors. You'd be hard-pressed to find a more glaring example of market charlatanry (other than the daily... Read morePublished on July 23 2002