As a Marvel fan and a Sam Raimi fan, I found the Spiderman movies disappointing. If you liked the Evil Dead films, you'll enjoy "Drag Me to Hell." There's a lot of hilarious gory slapstick and some genuine scares. It's so odd to watch a movie like this without Bruce Campbell at least making a cameo, but it was fun. No one's trying to win any awards here. I suspect the cast and crew had a lot of laughs!
One interesting thing that's overlooked in the film is how everything that happens to the loan officer can be seen in two ways: either she's tormented by a genuine demon, or she's losing her mind. Most of the scary action happens without a witness and when another person is present, they might be frightened by the woman herself, not by what she is perceiving.
Watch the ending twice!