First off, I would like to state that yes, I am a woman, and a fan of the game series. That led me to purchase this title from amazon. I had no real idea about what the film would be like, apart that it was set in the world of Dragon Age.
The aninmation style was very different that what I was expecting. Every image had an almost ethereal glow. It made everything almost too pretty, but after a bit, I got used to it.
The story itself could have been taken from Dragon Age Origins, and I liked that. It should fit in that well.
The bad guy was pretty 2 dimensional, though, I wish we'd had at least a minute or two of backstory on how he became so hideous looking, apart from the whole "I are a blood mage! RAR! I kill you all!" thing.
Would I recommend this to people who have not played the games? Yes. The story is easily accessible, and enjoyable.