CBC's Dragons' Den attracts more than a million viewers per week. Fans love to watch the show because it features an entertaining mix of personalities: wealthy and successful Dragons and prospective entrepreneurs. But viewers also love Dragons' Den because it focuses on a dream that many Canadians have: the dream of turning an idea into a spectacularly successful business. And Dragons' Den brings out the best—and worst—parts of realizing that dream.
The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs face the business reality of their goals. Step-by-step, the book takes entrepreneurs from hatching the idea, to building a prototype, to understanding the market, to testing the idea, to determining the cost of going to market. The book also helps entrepreneurs understand their own motivations and personalities: Are they cut out to be entrepreneurs? Are they aware of the time and resources they need to get an idea off the ground?
The book is loaded with practical and proven advice, assessments, and action steps, as well as lessons and examples from pitches made to the Dragons. It takes a lot of courage to start a business, and even more to present that idea on national television. The Dragons' Den Guide to Assessing Your Business Concept is a necessary first step for entrepreneurs who want to know whether an idea can become a viable business, which can save them both money and time in the pursuit of their dream.