The Dragons' Den Guide to Assessing Your Business Concept Paperback – Aug 28 2012
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From the Back Cover
"This book should be everyone's first stop prior to starting or investing in a business."
—Facundo Bacardi, Chairman, Bacardi Limited
CBC's Dragons' Den attracts more than a million viewers per week. Fans love to watch the show because it features an entertaining mix of personalities: wealthy and successful Dragons and prospective entrepreneurs. But viewers also love Dragons' Den because it focuses on a dream that many Canadians have: the dream of turning an idea into a spectacularly successful business. And Dragons' Den brings out the best—and worst—parts of realizing that dream.
The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs face the business reality of their goals. Step-by-step, the book takes entrepreneurs from hatching the idea, to building a prototype, to understanding the market, to testing the idea, to determining the cost of going to market. The book also helps entrepreneurs understand their own motivations and personalities: Are they cut out to be entrepreneurs? Are they aware of the time and resources they need to get an idea off the ground?
The book is loaded with practical and proven advice, assessments, and action steps, as well as lessons and examples from pitches made to the Dragons. It takes a lot of courage to start a business, and even more to present that idea on national television. The Dragons' Den Guide to Assessing Your Business Concept is a necessary first step for entrepreneurs who want to know whether an idea can become a viable business, which can save them both money and time in the pursuit of their dream.
About the Author
John Vyge is a Certified Financial Planner professional and business plan analyst who advises entrepreneurs and investors on how to create investor-ready business plans around winning business concepts.
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Top Customer Reviews
With that said, as far as business books go, this is one of the best I've ever read! I usually find myself rolling my eyes at all the hype and fluff. Of course this book gets you excited, but it explains everything in SO much detail. I am finally getting why some business make it and some don't. AND, I can I explain it with the appropriate business terms :)
I felt like I finally GOT a lot of things that usually make my eyes gloss over.
I wish it existed 10 years ago!
John Vyge answers that critical question in a unique way by blending business assessment concepts, real examples from the Dragon's Den, and exercises for you to complete in regards to you Business Concept/Product. This book fills a vital market need. If addresses all of the work that is done prior to the magical moment everyone sees on TV; it covers the business side of assessing a product. It is a model for the strategic thought, evalution, and marketing of a product.
As an Executive Coach for entrepreneurs, other coaches, and business people for over 13 years, I know why many people fail. They want to produce, implement and provide their product and service but fail to have the "Business Mindset" needed. No matter what your idea is, this book is a constant reminder that no matter what your product or idea is; first and foremost, you are a business person. This book helps you to Build that Business Mindset so you know "How you will Do it for your product."
The only thing missing in the book is a "whip" so that people will follow through and complete the strategic exercises for their product so they can be on the road to their millions! I encourage you to get the most from it! I challenge everyone to not only read the book but USE IT, ALL OF IT, and Take Your Business Concept to Market.
To your continued success,