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Product Description
Product Description
Everyone has experienced that joyful moment when the light flashes on -- the Ah-Ha! of creativity.
Creativity. It is the force that drives problem-solving, informs effective decision-making and opens new frontiers for ambition and intelligence. Those who succeed have learned to harness their creative power by keeping that light bulb turned on.
Now, Betty Edwards, author of Drawing on the Right Side of the Brain, the million-copy best-seller that proved all people can draw well just as they can read well, has decoded the secrets of the creative process to help you tap your full creative potential and apply that power to everyday problems. How does Betty Edwards do this? Through the power of drawing -- power you can harness to see problems in new ways.
Through simple step-by-step exercises that require no special artistic abilities, Betty Edwards will teach you how to take a new point of view, how to look at things from a different perspective, how to see the forest and the trees, in short, how to bring your visual, perceptual brainpower to bear on creative problem-solving.
You will learn how the creative process progresses from stage to stage and how to move your own problem-solving through these key steps:
* First insight
* Saturation
* Incubation
* Illumination (the Ah-Ha!)
* Verification
Whether you are a business manager, teacher, writer, technician, or student, you'll find Drawing on the Artist Within the most effective program ever created for tapping your creative powers. Profusely illustrated with hundreds of instructional drawings and the work of master artists, this book is written for people with no previous experience in art.
Ingram
What on earth is creativity? Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
4 of 4 people found the following review helpful
3.0 out of 5 stars
Good, but lots of overlap. Definitely try the original...,
By
This review is from: Drawing on the Artist Within (Paperback)
I am one of the biggest fans of Betty Edwards' work, having learned to draw in five days by the "Right Brain" method. I have found the "Artist Within" book less helpful than the others, however. In it, Edwards uses many of the same drawing approaches (exercises that I love and which have made all the difference to me) as "Drawing on the Right Side of the Brain," but now she applies them to creative problem solving.I agree completely with her premises and support the approach. On the other hand, as a book, this one is less helpful than the original precisely because it reuses so much of the same material. I would have liked more theory and exploration of just how learning to draw makes a difference in other parts of one's life. So, I'm not sure I'd recommend this book wholeheartedly, unless you just can't get enough of the "Right Brain" drawing approach. Get "Drawing on the Right Side of the Brain," first. Then decide if you want more elaboration with a different spin.
1 of 1 people found the following review helpful
4.0 out of 5 stars
A Good Starter,
By A Customer
This review is from: Drawing on the Artist Within (Paperback)
One reviewer claims this book turned him into an excellent artist and now he can draw like a Da Vinci. If this is what you expect, it's cheaper and easier to close your eyes and make three wishes and maybe they'll come true. In order to draw like the great masters you need to draw and draw and practice for years and for years, but still there is no guarantee you will ever come close to a genius like Da Vinci. But even if you just want to draw like a professional you still need years and years of practice and HARD work. This book is for those who are looking for methods to tap their creativity and as a result draw the way they actually see things and not the way they think they see things. The results of the people who couldn't draw at all are remarkable compared to their ability before. For a person who can't swim, learning to slowly move in the water and manage an old lady's breaststroke is a big achievement, but that doesn't make him an olympic swimmer. I don't think this books intends to make a professional artist out of you, it just wants to show you ways to be more creative no matter what profession you do. There is no book that will make an artist out of you in 30 days. There are no short-cuts and those who don't believe it, dream on. Don't get me wrong, this is definately a good book and even Da Vinci would have taken a look at it. You will improve your drawing ability with Betty Edward's methods. Just stay realistic. If you then really want to draw professionally after you've achieved some basic skills with this book, go on to life drawing classes. The only "trick" there is to good drawing, is drawing drawing drawing. Maybe after your first 10 000 bad drawings, you'll start making your first good ones, but don't worry, you will and this book is a good starter.
5.0 out of 5 stars
BRILLIANT,
By A Customer
This review is from: Drawing on the Artist Within (Paperback)
This is a book that will change your life. The brilliant Betty Edwards has given us a way to access that creativity that is within each of us. This book, in tandem with her groundbreaking "Drawing on the Right Side of the Brain," are perhaps two of the most influential books of their time.
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