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`The ``pleasure of visual sophistication'' has certainly been the foundation of Frank Newfeld's career. Newfeld has combined art and humour with an intellectually rigorous practice and applied it to the design of the Canadian book. The result has been a rarely seen sophistication and artistry that stands far above others in the field.'
(Randall Speller )Frank Newfeld, `type-cast' (as it were) as a book designer-cum-illustrator, as well as a designer of printed matter for art galleries, gives us a fascinating memoir both from the standpoint of human interest and from the standpoint of his involvement in the book trade in publishing, editing, illustration, and design. Drawing on Type is historically valuable in providing a portrait of publishing in Canada in its formative decades.
Mr Newfeld was, for many years, Vice-President (Publishing) at McClelland & Stewart.
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