Nearly 50 percent of new businesses fail in the first year, and 80 percent fail in the first five. So what does it take to run a continually successful enterprise over the long run-- and be continually happy while you're at it?
Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971. With Drive a Modest Car, you'll discover the business philosophy that Warner has learned through three decades at the helm of a small business -- much of it contrary to the conventional wisdom of today's business gurus.
Drive a Modest Car breaks it all down with 17 ideas, including:
*don't work long hours
*choose a business you care about
*embrace your best competitors
*get and keep a competitive edge
*innovate now and forever
*market your business creatively
*target your customers
*react quickly to bad news
Drive a Modest Car is the perfect read for anyone who's interested in starting a new ventureand for those who could use an infusion of practical advice to get back on track with an existing business.