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Drive: The Surprising Truth About What Motivates Us Paperback – Apr 5 2011

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Product Details

  • Paperback: 288 pages
  • Publisher: Riverhead Books; Reprint edition (April 5 2011)
  • Language: English
  • ISBN-10: 1594484805
  • ISBN-13: 978-1594484803
  • Product Dimensions: 15.2 x 1.5 x 22.8 cm
  • Shipping Weight: 249 g
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Bestsellers Rank: #209 in Books (See Top 100 in Books)

Product Description


"Pink makes a convincing case that organizations ignore intrinsic motivation at their peril."
-Scientific American

"Persuasive . . .Harnessing the power of intrinsic motivation rather than extrinsic remuneration can be thoroughly satisfying and infinitely more rewarding."
-Miami Herald

"These lessons are worth repeating, and if more companies feel emboldened to follow Mr. Pink's advice, then so much the better."
-Wall Street Journal

"Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes."
-Financial Times

"Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead."

"Pink's deft traversal of research at the intersection of psychology and economics make this a worthwhile read-no sticks necessary."

"[Pink] continues his engaging exploration of how we work."
-Inc. Magazine

"Pink's a gifted writer who turns even the heaviest scientific study into something digestible-and often amusing-without losing his intellectual punch."
-New York Post

"A worthwhile read. It reminds us that those of us on the right side of the brain are driven furthest and fastest in pursuit of what we love."
-Minneapolis Star Tribune

"Pink's analysis--and new model--of motivation offers tremendous insight into our deepest nature."
-Publishers Weekly

"Important integral addition to a growing body of literature that argues for a radical shift in how businesses operate."

"Drive is the rare book that will get you to think and inspire you to act. Pink makes a strong, science-based case for rethinking motivation--and then provides the tools you need to transform your life."
-Dr. Mehmet Oz, co-author of YOU: The Owners Manual

About the Author

Daniel H. Pink is the author of five books, including To Sell Is Human and the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.

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20 of 20 people found the following review helpful By Allen Lucas on May 19 2010
Format: Hardcover
Having heard an interview on CBC Radio, I was intrigued by Daniel Pink's comments. Hearing the full interview on podcast, I was motivated to explore the book.

Motivation in the workplace is something that one may perceive as a manager's or supervisor's responsibility. Drive provides the insight for one to understand that perhaps some of the best motivation we have comes from within, intrinsic (Type I) rather than extrinsic (Type X). To lead a younger workforce, with different priorities than our parents, companies must embrace the concepts presented by Pink and forget that the carrot and stick approach will solve all woes.

The book is the right length to introduce the subject of motivation and provides a great list of further readings and references. Well worth reading from a business leader AND a worker.
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25 of 26 people found the following review helpful By Donald Mitchell #1 HALL OF FAMETOP 10 REVIEWER on Jan. 11 2010
Format: Hardcover
"And if the men should drive them hard one day, all the flock will die." -- Genesis 33:13

Dan Pink has done his usual fine work in Drive by:

1. Identifying the relevant scientific research
2. Turning the findings into brief, reader-friendly material
3. Simplifying the key points into a few principles to remember
4. Comparing and contrasting those points with what prevailing practices are in larger organizations

If you are already familiar with the literature of creative motivation, you won't find anything new here. If you don't read that literature, Mr. Pink will take you to where you should want to go with a minimum of time and effort on your part.

The key point is that people respond to more than money in getting their work done. And the more you need someone to use all their resources, the more money becomes a hurdle to success rather than an aid . . . by narrowing focus too much.

Here's a personal example that I remember well that shows the same point. As a poverty-stricken undergraduate, I never saw a psychology experiment that I didn't want to participate in . . . as long as it paid. One such experiment involved memorizing some nonsense material over a series of sessions. I could usually do it relatively quickly. One night my girl friend was in a big rush to go out, but I needed to get paid by the experimenters before I could afford to take her out. I decided I would try much harder than usual so I could get done faster and be on my way with the money. Wrong! I thought I was never going to finish that experiment. The harder I tried, the worse I did. The experimenter was obviously astonished by all the trouble I was having. I'm sure I messed up that set of results for some graduate student.
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10 of 11 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on Feb. 16 2010
Format: Hardcover
I have read and reviewed all of Dan Pink's previous books and think that this is his most important, his most valuable thus far. As the subtitle correctly indicates, he focuses on "the surprising truth about what motivates us." The revelations he shares were generated by a five-year research project that involved thousands of test groups and individuals as well as dozens of research associates whom Pink duly acknowledges with obvious admiration as well as appreciation. "This is a book about motivation. I will show that much of what we believe about the subject just isn't so - and that the insights that [Harry] Harlow and [Edward] Deci began uncovering a few decades ago come much closer to the truth." Pink goes on assert that most organizations (regardless of nature and extent) formulate strategies for motivation based on faulty assumptions and then, however well-executed these strategies may be, fail to achieve their objectives. These organizations continue to pursue practices (e.g., shirt-term incentive plans and pay-for-performance schemes) "in the face of mounting evidence that such measures usually don't work and often do harm. Worse, these practices have infiltrated our schools, where we ply our future workforce with iPods, cash, and pizza coupons to `incentivize' them to learn. Something has gone wrong." Indeed, as Pink convincingly explains, something has been wrong, very wrong, for many years.

Drawing upon an abundance of research by several behavioral scientists, including Harlow and Deci, provides a multi-faceted, multi-dimensional explanation of "what motivates us," what really motivates us. He carefully organizes his material within three Parts.
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1 of 1 people found the following review helpful By Ian Robertson TOP 500 REVIEWER on April 7 2013
Format: Paperback
Drive is a thoughtful, thought provoking, and engaging book that will be of interest to everyone. It combines the best features of a book challenging the status quo: an academic foundation free of intimidating buzzwords; clear writing; logical structure; and a message that is concise, entertaining, and educational.

The book is divided into three parts: a challenge to the commonly held notion and practice that we are motivated by a carrot and stick approach; an explanation of the three forces which really do drive us (autonomy, mastery and purpose); and a "toolkit" offering a broad range of practical advice. The summary concluding the three sections is very clever and effective.

Mr. Pink starts by explaining that three forces drive our behaviour: biological (e.g. hunger); rewards and punishments; and a third force well known to science but not to business or the public, called "intrinsic motivation." Historically, once our biological needs were satisfied, we organised our work lives for structural efficiency, employing carrot and stick incentives.

The fundamental problem with the current incentive system is that, although it can be effective for routine or repetitive activities such as Henry Ford's assembly lines, it is not well suited to more complex jobs. Because our tasks are more complex - no longer are we trying to increase the number of rivets per hour in a car door - carrot and stick approaches can distort outcomes, lead to unethical behaviour, or foster short term thinking, as we have recently seen in the financial sector. Worse, they do little to address the inherent satisfaction we feel from a job well done.
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