Having heard an interview on CBC Radio, I was intrigued by Daniel Pink's comments. Hearing the full interview on podcast, I was motivated to explore the book.
Motivation in the workplace is something that one may perceive as a manager's or supervisor's responsibility. Drive provides the insight for one to understand that perhaps some of the best motivation we have comes from within, intrinsic (Type I) rather than extrinsic (Type X). To lead a younger workforce, with different priorities than our parents, companies must embrace the concepts presented by Pink and forget that the carrot and stick approach will solve all woes.
The book is the right length to introduce the subject of motivation and provides a great list of further readings and references. Well worth reading from a business leader AND a worker.