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E-Commerce Basics: Technology Foundations and E-Business Applications [Paperback]

William S. Davis , John Benamati

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Book Description

July 24 2002 0201748401 978-0201748406 1
In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the web. Since the web wasn't created for business purposes, the issues of combining business applications in a technical environment are examined.
This layered approach gives the reader an Understanding of the underlying infrastructure and how traditional business issues should be considered when considering e-commerce, and thus, makes it easier to grasp the strengths, limitations, and implications of various e-commerce solutions.
When discussing the business of ecommerce the layered approach reflects on traditional business models used to measure successes, such as profit and return on investment.

Features and Benefits

Layered Approach—Takes a layered approach that stresses the technology infrastructure and the business issues surrounding the integration of business and technology.
Brief—A brief book that presents fundamental concepts, but with sufficient depth for a full semester course.
Companion Website—This robust web site allows the book to fit a more technical, a more business, or a more marketing flavored course by providing additional readings focused on technology issues, business issues, and marketing issues The companion web site also provides lab projects such as Creating a business plan, Performing basic technical skills (such as creating a web site), and Working with Ping, Tracert, and IPConfig.
Includes case studies of real E-commerce successes and failures.

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About the Author

William Davis- Professor Davis wrote his first program in 1967, back in the days when the title "hacker" was considered a compliment. In 1971, he joined the faculty at Miami University in Oxford, Ohio, where he began as a teacher who writes and evolved into a writer who teaches. Professor Davis is a very successful author whose previously published texts include Computing Fundamentals: Concepts, Systems Analysis and Design, Productivity Tools, and The NECEN Voyage.

John "Skip" Benamati- Dr. Benamati joined IBM in 1994 as a database administrator, and left as a corporate information technology (IT) consultant in 1994 to pursue his dream of sharing his real-world experience with students at the college level. With a Master's in Computer Science (Marist College, 1987) and Doctorate in Philosophy (Univ. of Kentucky, 1997), he joined Miami University's MIS department as an assistant professor in 1997. The focus of his doctoral and ongoing research is IT change and its effect on IT management. Dr. Benamati has published articles about IT change and e-commerce in numerous journals, and he continues to provide consulting services.

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Amazon.com: 4.0 out of 5 stars  1 review
3 of 3 people found the following review helpful
4.0 out of 5 stars good introductory discussion Feb. 26 2005
By W Boudville - Published on Amazon.com
The authors have put together a primer on explaining e-commerce. The ideal audience for this book appears to be an IT manager or perhaps a programmer. The discussion is mostly at a level above actual programming. You don't need working knowledge of JavaScript, HTML, Java, web servers or other related topics.

The book delves into key ideas of organising a web service, such as what is an n-tier application. Cryptography also gets good coverage. A qualitative explanation is given of the Public Key Infrastructure and Certificate Authorities, without descending into the maths of number theory.

Malware is also covered. Though, given its increasing severity, perhaps a more extensive analysis may have been warranted.

Overall, the book places all these topics in the context of building and running a large e-commerce service. If you do wish to go in this direction, the book is a good start. Though you will certainly need more specialised texts later.

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