From the Back Cover
Get the scoop on the top e-commerce strategies
How to succeed in e-commerce - the fun and easy way(TM)! To succeed in e-commerce these days, you need to understand what works - and what doesn't. Featuring real-life case studies that show you what to do - and what not to do - when charting an e-commerce strategy, this friendly guide demystifies B2B and B2C so you'll keep your business, your career - and yourself - on the cutting edge.
Discover how to: Capture new customers with online CRM techniques Access global markets with the power of e-marketing Stay competitive with outsourcing and online partnerships Streamline operations and save money with e-procurement Process online transactions securely
The Dummies Way(TM) Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun
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About the Author
Don Jones is author of Microsoft.NET E-Commerce Bible; Mark D. Scott is a contributing author of the MSDE Bible; and Richard Villars is Senior Vice President, Internet and E-Commerce strategies, IDC.