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Get the scoop on the top e-commerce strategies
How to succeed in e-commerce - the fun and easy way(TM)! To succeed in e-commerce these days, you need to understand what works - and what doesn't. Featuring real-life case studies that show you what to do - and what not to do - when charting an e-commerce strategy, this friendly guide demystifies B2B and B2C so you'll keep your business, your career - and yourself - on the cutting edge.
Discover how to: Capture new customers with online CRM techniques Access global markets with the power of e-marketing Stay competitive with outsourcing and online partnerships Streamline operations and save money with e-procurement Process online transactions securely
The Dummies Way(TM) Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun
Get smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers
Don Jones is author of Microsoft.NET E-Commerce Bible; Mark D. Scott is a contributing author of the MSDE Bible; and Richard Villars is Senior Vice President, Internet and E-Commerce strategies, IDC.