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E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company Paperback – Feb 8 2007

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E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company + The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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Product Details

  • Paperback: 464 pages
  • Publisher: Harper Business; Reprint edition (Feb. 8 2007)
  • Language: English
  • ISBN-10: 0060723238
  • ISBN-13: 978-0060723231
  • Product Dimensions: 15.2 x 2.9 x 22.9 cm
  • Shipping Weight: 499 g
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #114,457 in Books (See Top 100 in Books)

Product Description

From Publishers Weekly

Small business guru and best-selling author Gerber is an enthusiastic champion of small business owners, and his constant cheering underlies this latest attempt to provide a comprehensive plan for entrepreneurial success. The key messages here are similar to those of his previous books (The E-Myth Revisited, etc.): that "knowing how to do the work of a business has nothing to do with building a business that works"; that entrepreneurs learn their skills through practice, practice, practice; and that anyone willing to adopt that same kind of discipline can be successful too. These principles are sound and practical, but Gerber's articulation of them is often cloying. His book relies heavily on Platonic dialogues with his 'student' Sarah, the ever misty-eyed owner of a business called All About Pies. But the quasi-romantic tenor of their conversations is irritating. Equally distracting is Gerber's impassioned mid-book confession detailing how even as he was succeeding as a small business guru, he was being sued for fraud, teetering on the brink of bankruptcy and seriously not in control of his own far-from-excellent small company. While this confession lends credibility to his knowledge-he has personally been to the brink of small business failure and back-it may plant seeds of doubt within skeptical readers. But, ultimately, those who overlook this skepticism and plow through the soul-searching assignments that make up the first 66 pages of the book will be rewarded. For Gerber's volume provides a wealth of practical guidelines, charts, forms (available online) and instructions on how to run, improve and manage a business of any size. And, by the end, readers will feel as though they've been given a full course of one-on-one coaching sessions with Gerber. For all its flaws, this is a book with a business plan that anyone could implement...and should want to.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

From Booklist

How can any executive or wannabe executives determine which book offers the best advice? Gerber focuses on the philosophy that netted him big bucks: don't work in your business, work on it. He extends this idea by way of the example of Sarah, owner of All about Pies, who has hit a roadblock with her business. Reenergizing, he says, means a reconnection with the original passion and vision, usually adopting a different scenario, and that leads to his analysis of seven disciplines that help make a world-class company: leadership, marketing, finances, management, client fulfillment, lead conversion, and lead generation. So, here is, if not the only source of good advice, at least an important source. Barbara Jacobs
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

2.8 out of 5 stars
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Most helpful customer reviews

3 of 3 people found the following review helpful By Eric Wong on July 17 2006
Format: Hardcover
I bought this book about a year ago when I was starting my first business. Back then, I started reading the book but didn't finish because it did not really apply to the business I created.

Now, I am in the midst of starting another business and I've come back to this book with enthusiasm and appreciation for the info contained within. The first part of the book deals with the mindset that must be present to create a business that expresses your vision and excites your passion.

The second part of the book is the work that you must do in order to create a successful business that can adapt with today's rapidly changing economy. And trust me, there is a lot of work. This is not a quick-fix business book or entrepreneurship for dummies. This is all about making it big and making it work.

I think that in order for you to follow-through with all the work that is required, you must define your vision and unleash your passion. Only then will you be able to finish all the grueling planning and system building required to build, as Gerber calls it, "A World-Class Company."

This book has helped me define my vision, unleash my passion, and has given me the framework for building a World-Class Company. I hope it can do the same for you.
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9 of 10 people found the following review helpful By Kris Head on Feb. 4 2005
Format: Hardcover
Michael Gerber is a well known buisness speaker and consultant with a long list of speaking titles and books behind his name. This book however, doesn't live up to the hype.
The first 75 pages of the book are a gruelling read. It's not the kind of book that draws you back again, but instead is one that you hae to force yourself to go back to because you've paid the money for the book and you want to get some kind of return on your investment. It does get a bit better after this but it is definetly no gem. It seems like Mr. Gerber took the opportunity to add a lot of superfluous fluff around some concrete ideas and exercises in order to make a bigger book. It is one of those books that you wish you could shift through all the junk to reveal the nuggets of useful information.
This book may work for those with unending patience but there are more useful ways to spend your time.
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1 of 1 people found the following review helpful By ladyraven on Nov. 22 2010
Format: Paperback
has some interesting ideas in it. Go to the library and take it out on loan. Spend your money on E-Myth Revisited or E-Myth Manager - now those books are really worth putting into your own libary and using as both reference for yourself and tools to help you train new managers.
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0 of 1 people found the following review helpful By DG on May 6 2009
Format: Paperback
way over the top fluff.. I should have returned it for a refund. Gave up after about 60 pages. It's too bad, his E-Myth Revisited is excellent.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 94 reviews
359 of 373 people found the following review helpful
Love or Hate, Invaluable or Garbage... You Decide March 26 2005
By Bookie the Worm - Published on Amazon.com
Format: Hardcover
This book is a natural buy if you, like me, have read E-Myth: Revisited and absolutely loved it. This book is full of invaluable information, however, it suffers from the greatest flaw ever - it is the most annoying and painstaking read ever!!!!!!!

Let me give you an example of what I mean by rewriting my first paragraph in this book's style:

This book is a natural buy if you, like me, like all the other entreprenuers out in the world, who like Susan from the first book, who wants to know more information, and join the thirty some thousand other entreprenuers like them, after you have read the first book E-Myth: Revisited, and absolutely loved it, thought that it was inspiring, insightful, and was written in a well thought out, interesting, easy to read way, and want to read more about building a world class company, one which is measurable to the likes of other world class companies, companies who have succeeded, companies who have applied these principles, who have leaders who understand these qualities and have the spirit, perserverence, energy, ability, vision, and committment to success, both personally and professionally.

90% FLUFF and 10% GOLD

But then again... the 10% is still pretty darn good if only you can stand reading through the other crap he writes. If the price of the book is in direct correlation to the number of words he writes then this book should be worth only like $2-3 dollars max because the rest is useless trash, garbage kept past the date of pickup, stinking of fish from two days earlier, of which you should have thrown out earlier rather than later, but of course you did not for you procrastinated, took your jolly good time, rested when you should have worked, gotten off your lazy ass, to throw this trash away, yesterday, the day the trash was to be picked up by the trash man...

Damn... I'm infected by this cursed writing style, this style which [SHUT UP!!!!!!]

I digress... buy it if you can stand this style of writing, of digressing, of adding more to a sentence, a style of clarifying things more than is needed, when things are clear they can be made clearer by adding more words, for the more words you add the clearer the meaning, the more words the less likely you will misunderstand... You know what I mean?
326 of 343 people found the following review helpful
The Cult of Michael Gerber Jan. 23 2005
By rk - Published on Amazon.com
Format: Audio CD
Well, I really wanted to like this book. I own Gerber's other E-Myth products and I was looking for a main course, some meat after the fluffy appetizer in the other books. I was very disappointed. While Gerber is a very intelligent man with wisdom and alot of insights, he loves to tell longwinded stories that don't enhance the material. After reading this book you will almost be convinced that Gerber was paid by the word. Gerber's essential idea is that most small business owners work "in their business" and not "on their business" and how they should systematize and build a "franchise prototype" so that the business runs efficiently.

You will also find out that this product is a lead in to signing up with a coach at the E-Myth Mastery website if you want some real "meat and potatoes."

I am convinced that if I plunked down the dollars needed for one of Gerber's coaches, I would probably be dealing with a low paid employee that is using Gerber's "operations manual" as he teaches that your business should be able to be run by low level employees that work the business systems.

I also get the feeling that if I did sign up for Gerber's coaching, I would probably be lead to sign up for a month long summit with Michael Gerber on some Polynesian island where all of the real secrets will be finally revealed.

While the principles in all of the books are sound, it is tantamount to telling you to look both ways when crossing the street and then telling you the hows, whens and whys of looking before crossing the street and drawing out the importance through example and story telling when you got the message in the first sentence. Enough, what is on the other side of the street? You won't find out in this book.

Do yourself a favor. Buy the E-Myth Revisited, learn the basic principles and then use your own mind and gut to lead you to the next level. I have a feeling that there are many entrepreneurs that get sucked into the "Cult of Michael Gerber" and roam the Earth searching endlessly for some specific information about how they can apply Gerber's principles to their business. I wish those lonely wanderers good luck.
108 of 119 people found the following review helpful
Can't believe I'm writing this... March 17 2005
By Maria Marsala - Published on Amazon.com
Format: Audio CD
I am a big proponent of Michael Gerber, and agree with most of his observations which I read and have re-read in the Emyth Revisited. It is my policy that my new clients must agree to purchase and read the Emyth Revisited - or I won't take them on. That book to me is that good. So I was very interested in ordering the CDs for his latest venture.

All I will say is this. There were 6 hours of CDs to listen to. However, they have about 2 hours worth of very good information in them. They are VERY VERY wordy. And I had to force myself to continue to listen.

I say, pass on this CD, don't purchase the book - AND purchase the Emyth Revisited. Unless, at some point the book and CD are re-edited.
65 of 71 people found the following review helpful
This is a taste of the consulting program Feb. 9 2006
By J. Anderson - Published on Amazon.com
Format: Hardcover Verified Purchase
I am a former E-Myth client that became an E-Myth coach for awhile. I completed the E-Myth Mastery program a few years ago and implemented it in my business along the way.

What is taught is basic stuff, but the hard part is implementation. This book isn't going to be an entertaining read as much as it is a book of tools. This book goes into more detail of "how to" than the first book. "The E-Myth Revisited" was basically about the "E-Myth Point-of-view". Great stuff. If you get that, then you can approach this book with the right attitude.

What is in this book is some of what I received as a client. The good stuff was in the implementation of the concepts. The implementation takes discipline and persistence. It doesn't always work the way you'd like at first, but that is the point. Get the structure in place for continual improvement. It isn't sexy, but it works. The difference is, you implement it, not a consultant. If a consultant implements it, things go back to the way they were when the consultant is gone, and so do the results.

I have a business degree, and I found the Mastery program to be more valuable (in the sense of getting results) than my college degree. The results don't come overnight, but at least I knew what to do to get ideas implemented. That is the value of the consulting program, having a coach that you can use for accountability in doing what you need to do to get results.

I have the book, and use it for reference, along with my Mastery Consulting binders that come with the program. This stuff works if you know how to implement it. Once you learn that, you won't need any management consultants.

Those who criticize this book are missing the point. It is the attitude they come with, that determines how good it is for them. Most people want someone else to get their results for them, and have some magic formula that doesn't exist. If you come to this with the right point-of-view, to be a learner, you will get far more than your money's worth. If you decide it isn't going to work, you'll make it come true.

I paid thousands of dollars for the information that is published in this book. I still think it was worth it - much more than the sexy management consulting firms that courted me and promised results I knew they couldn't get, and charged as much as 10 times what the E-Myth Academy charged.
27 of 31 people found the following review helpful
E-Myth Mastery, A Great Follow-Up to Revisited Sept. 21 2006
By R. Lucas - Published on Amazon.com
Format: Hardcover
I don't really understand the negativity of some of the other reviews. Mastery is a clear, concise, step by step plan for making your business a world class operation. It has many downloadable worksheets along with detailed instruction as to not only how to fill them out, but what you'll gain by doing so. Michael Gerber also asks very thought-provoking questions to get you thinking about what you'll write in the worksheets so you're not just going through the motions. While the "All About Pies" dialogue does get tedious, in my opinion it's not as bad as Revisited was. In the E-Myth Revisited Gerber hints at how to reinvent your business, but in Mastery all the techniques are revealed. If you're not convinced about the value of the book, I'd recommend you visit the E-Myth Mastery website first so you can see a list of the worksheets available to download. Overall I'm extremely glad that I ignored the negative reviews and purchased the book.