E-Newsletters That Work Paperback – Feb 24 2003
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Top Customer Reviews
I finished reading it in an hour or so.
Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.
Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless.
I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!
BUY THIS BOOK! It's worth your money.
Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter.
Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs.
It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.
Finally, hurrah for a business author who can write in human English. The book is funny, bright and easy to absorb, much like the best kinds of nutrients. I highly recommend it.
Table of Contents:
CREATING THE CONTENT
Part I - What do I write about?
Part II - How do I write?
FORMATTING AND LAYOUT
DELIVERY AND LIST MANAGEMENT
APPENDIX I - Outsourcing
APPENDIX II - E-Newsletter launch template and checklist
The idea on page 79 about having friends promote your newsletter for you is worth the entire price of the book!
Don't think about starting an email newsletter without first reading this book.
Most recent customer reviews
Just what we needed to get started. I didn't even know where to begin, and this book moved us through it. Read morePublished on May 21 2003
Michael Katz is a master of imparting solid, practical, actionable advice on producing a successful e-newsletter. Read morePublished on May 1 2003
Amazing! This is the best book on E-Newsletters that I've seen. I've used it as a cookbook to set up my newsletter and find myself returning to it time and time again. Read morePublished on April 25 2003 by Warren Sukernek
This book makes a daunting process much easier for those of us with little patience and little time. Read morePublished on April 14 2003 by Rosalind J