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E-Newsletters That Work [Paperback]

Michael J. Katz
5.0 out of 5 stars  See all reviews (11 customer reviews)
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Book Description

Feb. 24 2003
"When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book."

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Most helpful customer reviews
5.0 out of 5 stars A Must Buy - Jan. 19 2004
Michael Katz is a repository of hands-on real-world knowledge about newsletters. His 141-page text was a quick and informative read, and serves as a handy reference. This excellent book is worth every cent if you're interested in writing newsletters.
Table of Contents:
OVERVIEW
CREATING THE CONTENT
Part I - What do I write about?
Part II - How do I write?
FORMATTING AND LAYOUT
DELIVERY AND LIST MANAGEMENT
APPENDIX I - Outsourcing
APPENDIX II - E-Newsletter launch template and checklist
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This is a valuable A-to-Z resource for e-newsletter publishers. I was a partner in a successful e-mail marketing firm for several years; access to Michael's book during that time would have saved me countless headaches and missed opportunities.
Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter.
Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs.
It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.
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5.0 out of 5 stars What a Tiny Book! Is That All There Is To It? July 14 2003
It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.
I finished reading it in an hour or so.
Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.
Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless.
I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!
BUY THIS BOOK! It's worth your money.
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5.0 out of 5 stars Terrific! May 21 2003
Just what we needed to get started. I didn't even know where to begin, and this book moved us through it. What i liked most is Michael's emphasis on relationship and content in being successful and breaking from the pack. A clear, funny and useful book.
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5.0 out of 5 stars Learn from the best May 1 2003
Michael Katz is a master of imparting solid, practical, actionable advice on producing a successful e-newsletter. Moreover, his witty insightful writing style makes his book (and his own e-newsletter) a pleasure to read. Do yourself a favor and buy this book!
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5.0 out of 5 stars Highly Recommended April 29 2003
I had been putting off a newsletter for our financial planning firm for a long time, but after reading this book I'm back on track. Katz does a great job of laying out both the big picture (why newsletters are effective and how to use them), as well as covering the nitty gritty pieces that one needs to understand in getting this done correctly. I'm very happy to have stumbled upon his book.
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