Well they have a clever name for their series of products, but an Einstein you will not be after watching these brain mush DVDs'. What a waste of money and hope that I had actually purchased a product for early learning designed for my child. Puppets used in movies are completely budget and unentertaining, music DVD's have no story line and just show weird scene's one after the other. Learning DVD's have many different languages and repetitive songs and pictures, would be very confusing for a youngster to even try to follow. I couldn't get past trying out a handful of these 26 discs as I felt stupider watching them, I would never ever sit my son down to watch this garbage! Buy your child Sesame Street, Magic School Bus...at least these are very entertaining for kids, and actually teach a vast array of concepts!