- Paperback: 224 pages
- Publisher: Wiley (Oct 19 1995)
- Language: English
- ISBN-10: 047112138X
- ISBN-13: 978-0471121381
- Product Dimensions: 23.2 x 15.3 x 1.5 cm
- Shipping Weight: 295 g
- Average Customer Review: 2.5 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: #443,221 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
An A-to-Z guide to making it in your own specialty coffee business!
Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to:
* Get started in business for as little as $15,000
* Secure the optimum location
* Get the financing that best suits your goals
* Buy, use, and maintain equipment
* Find and deal with suppliers
* Market your espresso business with little or no capital
* Brew delicious, high-quality coffee drinks that keep customers coming back for more
* Hire and manage personnel
* And much more
Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.
Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to:
* Get started in business for as little as $15,000
* Secure the optimum location
* Get the financing that best suits your goals
* Buy, use, and maintain equipment
* Find and deal with suppliers
* Market your espresso business with little or no capital
* Brew delicious, high-quality coffee drinks that keep customers coming back for more
* Hire and manage personnel
* And much more
Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.
From the Publisher
Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.
Inside This Book
(Learn More)
First Sentence
There is a wide range of business opportunities that involve espresso. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
There is a wide range of business opportunities that involve espresso. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3.0 out of 5 stars
Fine for brainstorming but little use otherwise.,
By Travis C. Ward "C. William Anderson" (Silverton, OR United States) - See all my reviews
This review is from: ESPRESSO! Starting and Running Your Own Specialty Coffee Business (Paperback)
Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault. You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee! By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee. Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.
2.0 out of 5 stars
thin coffee,
By
This review is from: ESPRESSO! Starting and Running Your Own Specialty Coffee Business (Paperback)
This book is better than nothing but has no real depth. It lacks any real financal information or planning guidelines. In the era of the web there are almost no sites or addresses listed.This is just a walk in the park where it must have been written. If you are serious, look elsewhere.
2.0 out of 5 stars
Rather disappointing,
By fnordian "fnordian" (Boulder, Colorado) - See all my reviews
This review is from: ESPRESSO! Starting and Running Your Own Specialty Coffee Business (Paperback)
This book was useful for a few things for the absolute beginner (which I was when I read it), such a lists of supplies, questions to ask potential suppliers, and some basic info about how espresso machines work, plus the vocabulary to go with them, but beyond that was filled with a lot of not-so-helpful filler. It focuses too much on espresso carts considering it didn't represent itself as being for that (if that's what you want to do, it'll be more helpful) and even goes so far as to be condescending at times - reminding you to be polite in challenging a demonstrator to pull a better shot of espresso if the first one is lacking. Overall not a complete waste of money, but definitely not something I'll be referring back to.
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