EXPLORING CORPORATE STRATEGY.: Amazon.ca: Gerry & Kevan Scholes. Johnson: Books

Inside This Book (Learn More)
Browse and search another edition of this book.

Tag this product

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

2 Reviews

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(1)

Average Customer Review

3.0 out of 5 stars (2 customer reviews)

Share your thoughts with other customers:

Create your own review

Most helpful customer reviews

1.0 out of 5 stars the grammar of the book is very confusing, unclear, Nov 1 2003

By A Customer

This review is from: Exploring Corporate Strategy (Paperback)

we have to study this book
(unfortunately) for Strategic Management which I see very unnecessary for 3rd year in Tourism Management. the book sucks! the sentences are not good structured and some subjects are not clear. i wouldn't recommend this book to anybody. I like to read books written by American authors.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

1 of 2 people found the following review helpful

5.0 out of 5 stars both a basic and sophisticated book, Jan 25 2005

By

J. Shepherd "JIll S" (UK) - See all my reviews
(REAL NAME)

This review is from: EXPLORING CORPORATE STRATEGY. (Paperback)

This book has been used by 600000 students worldwide. It is a well balanced book which both covers the basics of strategic managment and the more sophisticated areas using three lenses - which are different ways of seeing strategy. It is well structured and easy to dip into. The cases are varied and international.

I use this book as a core text book in undergraduate and Masters courses on Strategy. I have contributed to it so could be considered as biased but I do not receive any money for increased circulation.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

Share your thoughts with other customers: Create your own review

› See both customer reviews...

Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 4.3 out of 5 stars (9 customer reviews)

17 of 18 people found the following review helpful

5.0 out of 5 stars An excellent introduction to Strategic Management, July 28 2000

By Chatterbox - Published on Amazon.com

This review is from: Exploring Corporate Strategy: Text and Cases (Paperback)

This is one of my favourite strategy texts. At first, I found this book fairly heavy reading. However, once I got deeper into the subject, I found it very useful (especially when I was studying for an MBA). I believe that the text provides the reader with a good grounding on strategic principles on which to build more specialist knowledge of the subject.

The text covers all the key steps of strategy development including analysis, selection and implementation. For each step, Johnson and Scholes also provides a number of techniques (including, PEST analysis, Porter's Diamond, Porter's Five Forces, Value Chain analysis, SWOT, Cultural Web, etc).

11 of 13 people found the following review helpful

5.0 out of 5 stars Best study book in Strategy currently available, May 28 2000

By Roland Buresund - Published on Amazon.com

This review is from: Exploring Corporate Strategy: Text and Cases (Paperback)

When being midway in my MBA Strategy course, I bought this book. I've never regretted it, and it continues to be one of my favorites. In fact, I have many times wished I had it as my study litterature, as the authors manage to get thru a number of subjects in sufficient detail to make it understandable. I would recommend this book to anyone interested in the subject. If you're not interested in Strategy, skip this book, as they are very concentrated on making you understand and learn what they are discussing. In short, I won't trade this book for anything, it saved my hide a number of times during study and I keep getting back to it to refresh my memory or understand some finer points.

5.0 out of 5 stars katz - CIMA, Aug 12 2005

By katz - Published on Amazon.com

This review is from: EXPLORING CORPORATE STRATEGY. (Paperback)

I am now at the final level of CIMA. In the previous level of CIMA I used this book for one of the papers.

This is one wonderfully written book on this dynamic subject. The authors explain cleary - and above all - in plain simple english the various ways in which strategies are formulated and implemented.

The book starts by giving an example of a merger between AOL and Time Warner and then proceeds to Introduce Strategy in broadest terms. In this chapter take a note of the Johnson and Scholes Strategic Management Model. This book totally builds upon this model. Frequently turning back to this model is a useful visual tool that helps you understand where you're heading towards.

The book covers the following areas:

1. Introduction to Strategy

2. Environmental Analysis

3. Corporate and Business Strategy

4. Implementing

Also this book gets the '5 stars' for the cases that are presented at the end of text. The cases at the end are great collection to test your knowledge.

This is the one book that every student of a strategy class will have to read. Also I believe that this book will never gather dust in any students shelves.

Hey stop thinking, stop scratching your head, Go get yourself an academic introduction to the corporate strategy world. Go now.

› Go to Amazon.com to see all 9 reviews 4.3 out of 5 stars

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

Would you like to update product info or give feedback on images?

EXPLORING CORPORATE STRATEGY. [Paperback]

Formats

Product Details

Tag this product

Customer Reviews

Listmania!

Look for similar items by category

Feedback