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Earth the Sequel: The Race To Reinvent Energy And Stop Global Warming Hardcover – Feb 26 2008
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From Publishers Weekly
Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. New technologies that would benefit from such a logical, elegant, market-based approach include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as a radical as harnessing the kinetic energy of molecules as a power source. This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“Instead of dwelling on the negative, the authors suggest that policy changes will allow businesses to halt global warming. . . . An upbeat, forward-looking assessment of what the future could bring.” — Newsday
“An inspiring message of hope for individuals and a rousing call to action to political leaders worldwide.” — Booklist
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
I follow environmental and energy issues closely, but a lot in here was new to me. I had no idea that solar technology is getting so sophisticated. And people are finding so many ways to make energy -- from algae and plants, from wind, from waste. Imagining a world without oil and coal is a lot easier for me after reading this.
The book is also a tour of the newest wave of start-up companies. I'm a veteran of the first dot-com boom, so the passion and excitement of these inventors was fun to see. They come from all sorts of backgrounds, and I liked hearing about the difficult problems they're solving.
Some of them will fold, but some of them will hit the jackpot. My brother is looking for new business ventures and is exploring renewable energy projects -- I marked a good half-dozen pages for him to get ideas from!
We have been stuck in a national debate between the doomsayers who warn of the serious threats of global warming and the naysayers who deny global warming is real and are blocking national action.
This book resets the conversation. There is a world of possibility ready to explode with smart national policies that reward low-carbon energy innovation. It's up to us to take this message of hope to decision makers in Washington to pass smart national policy to unleash the innovators.
Absolute must read on the future of national energy policy and solutions.
I'm with John Doerr whose blurb on the back cover draws a parallel between the billions made in the recent tech revolution, and the opportunity inherent in the environmental revolution. He says that in 20 years some 35-year old will be a billionaire because s/he read the book at 15. I plan to read it out loud to my 10 year old.
Readers who find the idea of a emissions trading offensive may want to stay away from this book. On the other hand, they may want to read it and rethink their position because the breakthrough's highlighted by Krupp and Miriam are just too important for our future.
The only real criticism I have about Earth: The Sequel is that many may find it too confusing or dry. That's a shame because the message needs to be heard beyond the sphere of eco-geeks (like me) who eat this stuff up. On the Environmental Defense Fund site, there is a video promo for the book which, if expanded on, would make a good movie (ala An Inconvenient Truth) or television show. In other words, television and the big screen should be the sequel to Earth: The Sequel.
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