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Earth The Sequel [Hardcover]

Fred Krupp , Miriam Horn
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

Feb. 26 2008 9780393066906 978-0393066906 1st Edition
How to harness the great forces of capitalism to save the world from catastrophe.

The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming. And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century.

In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves.

These entrepreneurs are poised to remake the world's biggest business and save the planet-if America's political leaders give them a fair chance to compete.


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Product Description

From Publishers Weekly

Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. New technologies that would benefit from such a logical, elegant, market-based approach include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as a radical as harnessing the kinetic energy of molecules as a power source. This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Instead of dwelling on the negative, the authors suggest that policy changes will allow businesses to halt global warming. . . . An upbeat, forward-looking assessment of what the future could bring. --This text refers to an out of print or unavailable edition of this title.

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Most helpful customer reviews
5.0 out of 5 stars Inspiring and energizing March 18 2011
By Deaven
Format:Hardcover
I stumbled upon this book pretty innocuously but man was I pleased.This book shares with it's reader many different technologies as well as the steps that need be taken to get them going. This book gives you hope when all you hear on the news is doomsday rhetoric. I would recommend this book over an over, it is easily one of the best books I have ever read.
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5.0 out of 5 stars Obama should read this inspiring book! Nov. 21 2008
Format:Hardcover
I heard the author explain this book to Charlie Rose. It describes the wonderfully inventive entrepreneurs, young and older, nerds and handymen, who have one passion in life: create alternative energy. It relates their search for ways and means, the obstacles created by government, their successes. Although I know almost nothing about science, I enjoyed this immensely hopeful book; in fact I couldn't put it down. I recommend it to anyone the least bit interested in a better energy-future for the 21st century. Vesta Jobidon, Quebec City.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  61 reviews
106 of 109 people found the following review helpful
4.0 out of 5 stars Inspiring -- lots of creativity and business opportunity March 5 2008
By Kira - Published on Amazon.com
Format:Hardcover
This book is a forward-looking, hope-filled preview of how we'll generate energy in the coming decades.

I follow environmental and energy issues closely, but a lot in here was new to me. I had no idea that solar technology is getting so sophisticated. And people are finding so many ways to make energy -- from algae and plants, from wind, from waste. Imagining a world without oil and coal is a lot easier for me after reading this.

The book is also a tour of the newest wave of start-up companies. I'm a veteran of the first dot-com boom, so the passion and excitement of these inventors was fun to see. They come from all sorts of backgrounds, and I liked hearing about the difficult problems they're solving.

Some of them will fold, but some of them will hit the jackpot. My brother is looking for new business ventures and is exploring renewable energy projects -- I marked a good half-dozen pages for him to get ideas from!
77 of 79 people found the following review helpful
5.0 out of 5 stars Stop Global Warming. Grow Our Economy. March 4 2008
By Samuel Parry - Published on Amazon.com
Format:Hardcover
This book is a must read for everyone interested in the possibilities of our clean energy future and the necessity of stopping global warming.

We have been stuck in a national debate between the doomsayers who warn of the serious threats of global warming and the naysayers who deny global warming is real and are blocking national action.

This book resets the conversation. There is a world of possibility ready to explode with smart national policies that reward low-carbon energy innovation. It's up to us to take this message of hope to decision makers in Washington to pass smart national policy to unleash the innovators.

Absolute must read on the future of national energy policy and solutions.
23 of 24 people found the following review helpful
5.0 out of 5 stars A Must Read! March 14 2008
By Josh Goren - Published on Amazon.com
Format:Hardcover
Writer Miriam Horn could make a common shopping list engaging and enlightening. We are all lucky that she has not squandered her talent on shopping lists, but has, along with Fred Krupp, written an informative and fascinating account of the exciting work being done to save us from our own excesses. The stories in the book will make you reconsider the dark idea that perhaps the human race is getting what it deserves. This is a vitally important book to buy and a total pleasure to read.
17 of 18 people found the following review helpful
5.0 out of 5 stars For the Children March 14 2008
By S. Anderson - Published on Amazon.com
Format:Hardcover
This book illuminates how politics, economics and science can come together to wildly accelerate our ability to save the planet and spare the next generation from the catastrophic effects of global warming. I love that Fred Krupp & Miriam Horn argue in favor of channeling the profit motive to create a gigantic tipping point in commercializing alternative energy sources. They chronicle amazing scientists, visionary business people, and forward-looking politicians whose integrated efforts have the potential to save our collective you-know-what.

I'm with John Doerr whose blurb on the back cover draws a parallel between the billions made in the recent tech revolution, and the opportunity inherent in the environmental revolution. He says that in 20 years some 35-year old will be a billionaire because s/he read the book at 15. I plan to read it out loud to my 10 year old.
16 of 17 people found the following review helpful
4.0 out of 5 stars This Sequel Does Not Suck March 18 2008
By Mark C. Caserta - Published on Amazon.com
Format:Hardcover
In Earth: The Sequel, Fred Krupp and Miriam Horn take a trip around the world to find the bold energy solutions that the world needs to combat Global Warming and boy, do they succeed! New breakthroughs in solar, wind, biofuels, geothermal, nuclear and wave energy are the stars of this book and the entrepreneurs that are working on these breakthroughs are nothing short of inspiring. The problem, however, is that none of these breakthroughs are likely to advance in our energy marketplace without the help of a Carbon Cap and Trade program, which will set a true price for emitting Carbon Dioxide and provide incentives for developing green energy.

Readers who find the idea of a emissions trading offensive may want to stay away from this book. On the other hand, they may want to read it and rethink their position because the breakthrough's highlighted by Krupp and Miriam are just too important for our future.

The only real criticism I have about Earth: The Sequel is that many may find it too confusing or dry. That's a shame because the message needs to be heard beyond the sphere of eco-geeks (like me) who eat this stuff up. On the Environmental Defense Fund site, there is a video promo for the book which, if expanded on, would make a good movie (ala An Inconvenient Truth) or television show. In other words, television and the big screen should be the sequel to Earth: The Sequel.
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