I read this book from cover to cover, amazed (and wishing I'd had this one with me when I STARTED on Ebay). What author Steve Weber has done with this book is to gather the information that can take sellers years to learn and created a virtual seller's encyclopedia of tips for selling successfully on Ebay.
What this means to you - the potential seller on Ebay - is the chance to hit the ground running, avoid embarrassing blunders and come across as a professional seller, minimizing fumbles and keeping your customers happy and your profit margin...extremely profitable.
For the relatively modest price of this book, you'll get the expertise of an Ebay seller who has racked up $1.4 million dollars in sales to 130,000 customers. I"m surprised by how much he was willing to disclose, the kind of secrets many sellers hold near and dear.
Not only that but Weber had the wisdom to let other top sellers and users weigh in. They have written specific articles on such important areas as taking great photos, writing top descriptions, 10 major auction mistakes and how to milk market niches for maximum profits (rare fishing lures, vintage clothing or old video games are some examples.
Before you create your first listing, Weber suggests you do some research that I'd call "due diligence" or "taking a trial run to get a feel for Ebay." How do you do this? By being a buyer and actually bidding on items or using the Buy it Now feature to purchase 10 items. I think this is brilliant strategy, allowing potential sellers to get a feel for the buyer's end of things. You'll get a feel for dealing with someone you've probably never met face to face and the sense of novelty that comes from using an online auction site. Once you've been in a buyer's shoes, you have instant knowledge that should make you a better seller.
I wish I had the space to describe all the sections and related material in this book. From registering as a user to timing your auction, expanding your business and finding inventory, Weber explains every aspect of the Ebay selling process.
Consider this: he started out with $80, bought four bags of items and doubled his investment after selling only half of those items! From there he went on to sell enough to move from a tiny one-bedroom apartment to a nice house, all by himself. He makes a convincing case for the fact that if he can do it, so can you. I'm convinced, especially since I've used similar techniques and I know they work - and work well.
PLEASE NOTE: I have had the pleasure of reading and reviewing another of Mr. Weber's books, Plug Your Book. I'm including that information here for full disclosure but I have not ever been paid for any reviews of these books and my opinion is expressly my own. Both books are wonderful. If you are a writer, bookseller or interested in exploring ways to market yourself, books or sell on Ebay, Mr. Weber's books are "must reads". eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days