“…an interesting take on creativity…” (Velocity
, March 2008)
"Axelrod's book, 'Edison on Inovation: 102 Lessons in Creativity and Beyond,' casts Edison as a potential mentor for Americans who could use more wattage in the innovation department. Edison's greatness may not be duplicatable. Even so, his methods are easier to adopt than those of say Einstein. That kind of brain power is tricky to emulate." --The Detroit News, March 2008
"In Edison on Innovation, writer Alan Axelrod picks out 102 lessons from the way Edison operated, told through lovely anecdotes drawn from Edison's life, such as his obsession with collecting all manner of materials so that his staff would have anything readily at hand that their experiments might require. The lessons are well known to those who read about innovation but the storytelling makes them vivid. Mr. Axelrod also does his best to give them a special twist, such as 'be skeptical but never cynical' or 'plan for spontaneity.'"--GlobeandMail.com, April 23, 2008
From the Inside Flap
"There is no question that Edison was and remains the name-brand marquee inventive geniusa 'modern Prometheus' no less or, at the very least, the 'Wizard of Menlo Park.' And that is precisely the problem. Geniuses may create any number of wonderful things, but otherwise they're really of no use to the rest of usthe non-geniuses."From the Preface
But what if Edison was no genius? What if he just acted like one? And what if we all could follow his example?
In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison's "genius" to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison's life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.
In contrast to many creative prodigies, Edison worked by "open" methods, making his processes relatively easy to study and emulate. Using Edison's own diaries, papers, and modern studies of his work, Axelrod draws out time-tested principles that can be applied by even the least creative among us. Edison on Innovation presents 102 key lessons, including
Experiment with everything
Start small, scale up
Innovate without inventing
Learn the market
Create new uses for whatever you have
Plan for spontaneity
Make the problem the solution
Edison on Innovation serves as a revelation to anyone who needs or wants to be creative on demand and for anyone whose business requires the continual creation of new ideas and the practical realization of the best of them.