- Hardcover: 528 pages
- Publisher: Nelson College Indigenous; 1 edition (Mar 8 2007)
- Language: English
- ISBN-10: 0176252088
- ISBN-13: 978-0176252083
- Product Dimensions: 27.9 x 22.4 x 2.5 cm
- Shipping Weight: 1.4 Kg
- Amazon Bestsellers Rank: #115,322 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
Effective Marketing Research in Canada reflects the astonishing changes in information technology that have taken place in the last few years. While the book’s primary focus is on time-honoured, traditional marketing research methods, its authors have worked diligently and carefully to make this a book that reflects the practice of marketing research in our digital age.
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