Effective Real Estate Sales and Marketing [Paperback]

Johnnie Rosenauer (Author), John D. Mayfield (Author)

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Product Details

Paperback: 272 pages
Publisher: Delmar School; 3 edition (July 5 2006)
Language: English
ISBN-10: 0324222890
ISBN-13: 978-0324222890
Product Dimensions: 23.2 x 18.6 x 1.4 cm
Shipping Weight: 386 g
Amazon Bestsellers Rank: #684,816 in Books (See Top 100 in Books)

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Product Description

Become a competitive and successful salesperson with EFFECTIVE REAL ESTATE SALES AND MARKETING! With an overview of the relationship between marketing and sales, this real estate text provides you with the tools and information you need for success. The proven techniques discussed include insight understanding consumer behavior, effective communication, and time management. In-depth coverage of current technology trends with real world applications found throughout will equip you for today's competitive marketplace.

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Amazon.com: 5.0 out of 5 stars (2 customer reviews)

5 of 6 people found the following review helpful

5.0 out of 5 stars Best Real Estate Sales Book EVER!, April 19 2007

By Phyllis J. Race - Published on Amazon.com

This review is from: Effective Real Estate Sales and Marketing (Paperback)

I have read many (and when I say many I mean at least 100 or more) books on real estate, and this is by far the absolute best book. It is an easy read, but do not be surprised if it takes you a long time to read it, I find myself lost in thought and the end of each chapter, figuring out ways to implement the information. There is nothing in this book that you have never heard before, but the way it is all put together is great. I would say this book takes everything good I have read from all the other books and puts it in one place. In most of the other real estate sales books I have read, I find myself being disgusted with the "sales tactics" recommended, they made me feel sleezy just thinking about using them. So far in this book I have not come across anything like that. It is refreshing to see that the old pros that write books aren't all a bit on the shady side.

A few months ago I opened my own brokerage, and when I start bringing other agents on board, I am strongly considering giving each a copy of this book to read, especially the agents new to the industry.

1 of 1 people found the following review helpful

5.0 out of 5 stars Informative and Insightful, Jan 5 2011

By T. Hoy - Published on Amazon.com

This review is from: Effective Real Estate Sales and Marketing (Paperback)

I was looking for information that would direct me concerning selling country property in Texas and this book seemed to be the most helpful. I found the information to be sound and I got some clue about what I needed to do to sell real estate. My hat is off to the author and the work they put in to make this book really good. A must read for those in this field.

› Go to Amazon.com to see both reviews 5.0 out of 5 stars