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Electronic Commerce [Paperback]

Gary Schneider

List Price: CDN$ 179.95
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Book Description

May 22 2012 1133526829 978-1133526827 10
E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

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About the Author

Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. He previously held teaching appointments at the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as INTERFACES, IS AUDIT & CONTROL JOURNAL, and JOURNAL OF INFORMATION SYSTEMS. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.7 out of 5 stars  9 reviews
6 of 7 people found the following review helpful
3.0 out of 5 stars Does it all Sept. 30 2013
By I. Perez - Published on Amazon.com
Format:Paperback|Verified Purchase
As with all basic or intro textbooks, this author, Gary Schneider, touches on the main aspects of his subject matter.

Although I find the information very relevant to the topic, I do not find the presentation an interesting read. It is difficult to have to force myself through a textbook. I know the author has written many editions, and I know this is probably tiring, but he really should take a vacation, clear his head, and come back and begin anew. He and his readers will both likely benefit.

As far as pros go, Schneider is thorough. There are many times that I read a sentence, a paragraph, or a section, and feel so pleased that I did. Plenty of golden nuggets of knowledge in this book. Much of the information is valid, current, and important to know. Most of the diagrams and pictorial presentations are excellent. It is only the rather dry written presentation that I take issue with.

Lastly, where would we be without Gary Schneider? He brings a lot of knowledge and wisdom to the table. It is a pleasure to learn from someone who has been so entrenched in eCommerce for so long...He just needs to nudge his expressiveness and storytelling into action a bit more.
2 of 2 people found the following review helpful
3.0 out of 5 stars Bought for class. Nov. 4 2013
By Nathan Venturini - Published on Amazon.com
Format:Paperback|Verified Purchase
PRO:
good intro to ecommerce

CON:
fails to go in depth if you know anything about computers

Had to buy for a class. Pretty basic stuff. Book has a lot of bold definitions that should've been placed in the page margins (like the "For Dummies" books) instead of randomly in the text. I expect this to be out of date within 3 years.
2 of 2 people found the following review helpful
4.0 out of 5 stars Straight forward Oct. 14 2013
By Omari - Published on Amazon.com
Format:Paperback|Verified Purchase
A bit tedious, but what textbook isn't? Teaches the basics and shows the evolution of the Internet as we know it. What seems like simple interfaces to us, is much more complicated behind the computer chip!
2 of 3 people found the following review helpful
5.0 out of 5 stars Great Book Nov. 15 2013
By Kyle W. Williams - Published on Amazon.com
Format:Paperback|Verified Purchase
I was pretty skeptical when my professor told us that we would be using this book for the semester. Usually all of the books for my major are at least 600 pages and weigh at least 6 pounds. There is so much useful and relevant information in this book. I recommend this to anyone that needs to brush up on selling items in the 21st century or for anyone that just needs to learn the lingo.
3.0 out of 5 stars Rental is clearly well used. July 9 2014
By M. JEANFREAU - Published on Amazon.com
Format:Paperback|Verified Purchase
The text is fine. I'm using the rental program. The textbook sent wasn't in the best condition.

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