....(and people in genera)l can be. Our ability to believe is far more powerful than reasoning. if patients, even critically injured patients, believe they will survive - their chance go up considerably. I hope all in health care begin to appreciate these concepts. The same goes for the dreaded V.A.S. (visual analogue score) of rating discomfort. Now, patients hear 10 people a day say, "How's your pain..How's your pain...How's your pain........" In a way, we are programming patients to report (and thus experience) pain. We can do the same important assessment with positive terms like, "How's your comfort level?" Think about next time you ask a patient.