Enchantment: The Art of Changing Hearts, Minds, and Actions Hardcover – Mar 8 2011
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"Kawasaki provides insights so valuable we all wish we'd had them first."—Robert B. Cialdini, author of Influence: Science and Practice
"The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People."—Michael Gartenberg, research director, Gartner
"Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."—Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business
"Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well."—Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
"You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."—Robert Scoble, Rackspace videoblogger
About the Author
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
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1. How to develop a large and successful business; and
2. Why all marketers are liars
Enchantment by Guy Kawasaki is neither of these; instead, it's a book about one thing:
'How can I influence others without moral compromise?' is the question at the heart of Enchantment. And it's an important one. There are a number of easy cheats to convince people to follow your leadership (carrots and sticks) or to buy your product or join your cause (incentives), but eventually those things always fail.
Why? Because they're disingenuous. They don't tap into people's passions. They don't move the heart.
And without that happening, whatever impact you have is fleeting at best.
The 'pillars of enchantment' Kawasaki puts forward ones you'd be hard pressed to disagree with:
1. Be likeable
2. Be trustworthy
3. Have a great cause
In other words, be someone you'd actually want to spend time with and offer something that matters. These seem like concepts that should be met with a resounding, 'well, I should hope so.' I mean, this seems to be common sense, doesn't it? That's thing about common sense, though. To paraphrase G.K. Chesterton, it's not that common sense has been tried and found lacking, it's that it's been found difficult and left untried.
Unless you're likeable, it's extremely difficult to be found trustworthy. And unless you're trustworthy, no one will rally around your cause, no matter how good it is.Read more ›
(1) Is it interesting? Did I learn something new about something that interests me?
Yes, Enchantment is interesting. Actually, it's fascinating, and absolutely packed with useful information. Think of this book as a cross between a manual to the soft skills of business, and a primer on how to apply key findings from behavioral economics and social psychology ' kind of a 'best of' tour of the works of Robert Cialdini, Richard Thaler, the Heath brothers, and others . Of course, there's a generous helping of Kawasaki thrown in there for good measure!
(2) Is it useful? Did it teach me things that are relevant to my life?
Yes, unequivocally. This information should be seen as business 101, and is arguably more important than a BComm degree. The book teaches how to achieve likeability, how to achieve trustworthiness, how to enchant people with your product or service, how to launch that product or service, how to overcome resistance (very important!), and how to make enchantment endure over time. The book also talks about enchantment in the workplace ' how to enchant your employees, and how to enchant your boss. Each section is direct and to the point, providing useful information that you can put into practice today to see results in your business and life.
(3) Is it readable? Did I enjoy reading it, and not get stuck on it for a month?Read more ›
Guy is a wonderful teacher who helps you to feel like you are just sitting down and having a coffee and conversation with him. He keeps things light and amusing while providing real insight that has proven useful in his career as well as other success stories such as Sir Richard Branson and others. (Branson even shines Guy's shoes with his jacket to "enchant" him into becoming a Virgin Air customer).
If you aren't into self help books, and you feel that you have a method that works for you, as it has for others just buy "Enchantment" to enjoy a coffee and conversation with a really genuinely great guy, Guy Kawasaki, and you won't be disappointed.
Most recent customer reviews
Guy Kawasaki is an awesome writer. Awesome. Excellent advice/direction in his book. I will continue to read everything he writes.Published 26 days ago by Jason Watt
The inside felt really shallow. He hammers home the point that being enchanting is important, but he doesn't venture beyond the obvious. I wasn't impressed.Published on Nov. 7 2013 by Jay Godse
Highly recommended seller and very highly recommended book! Guy Kawasaki is a Godsend for anyone looking to change the way they think about how to approach their business.Published on May 23 2013 by Spy
Good seller, they have very good communication skills with customer. They take responsiblitits of what they do, they are good seller.Published on Feb. 20 2012 by Unhun
"They are joined one to another,
They stick together and cannot be parted." -- Job 41:17 (NKJV)
Enchantment is Guy Kawasaki's extension of Robert Cialdini's... Read more
I have been listening to Taylor Swift's great new CD Speak Now and the song Enchanted. I bought the CD before Guy's book and I kept wondering "How is Guy Kawasaki going to write... Read morePublished on April 1 2011 by Gayle Hallgren-Rezac
Guy talks Enchantment of course, but he also talks hockey! Check him out on this special episode of the BusinessCast: [...]
It's terrific! Read more
It was Guy Kawasaki's smile that first led me to decide to interact with him in 2007, and since then, every interaction has been a positive one. Read morePublished on March 12 2011 by John Koshy
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