Enchantment: The Art of Changing Hearts, Minds, and Actions and over one million other books are available for Amazon Kindle. Learn more
CDN$ 21.00
  • List Price: CDN$ 33.50
  • You Save: CDN$ 12.50 (37%)
FREE Shipping on orders over CDN$ 25.
Only 4 left in stock (more on the way).
Ships from and sold by Amazon.ca.
Gift-wrap available.
Quantity:1
Add to Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Enchantment: The Art of Changing Hearts, Minds, and Actions Hardcover – Mar 8 2011


See all 6 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Hardcover, Mar 8 2011
CDN$ 21.00
CDN$ 1.69 CDN$ 0.01

Join Amazon Student in Canada



Frequently Bought Together

Enchantment: The Art of Changing Hearts, Minds, and Actions + The Art Of The Start + Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Price For All Three: CDN$ 59.18

Show availability and shipping details

  • In Stock.
    Ships from and sold by Amazon.ca.
    FREE Shipping on orders over CDN$ CDN$ 25. Details

  • The Art Of The Start CDN$ 21.94

    In Stock.
    Ships from and sold by Amazon.ca.
    FREE Shipping on orders over CDN$ CDN$ 25. Details

  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition CDN$ 16.24

    In Stock.
    Ships from and sold by Amazon.ca.
    FREE Shipping on orders over CDN$ CDN$ 25. Details


Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Product Details

  • Hardcover: 240 pages
  • Publisher: Portfolio Hardcover (March 8 2011)
  • Language: English
  • ISBN-10: 1591843790
  • ISBN-13: 978-1591843795
  • Product Dimensions: 21.6 x 14.9 x 2.3 cm
  • Shipping Weight: 363 g
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #72,945 in Books (See Top 100 in Books)


What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.3 out of 5 stars
Share your thoughts with other customers

Most helpful customer reviews

10 of 11 people found the following review helpful By Aaron Armstrong on March 8 2011
Format: Hardcover
Marketing and leadership books are strange animals. Some are great and others make you want to stab yourself in the eye with a fork. Almost all, though, usually fall into one of two categories:

1. How to develop a large and successful business; and
2. Why all marketers are liars

Enchantment by Guy Kawasaki is neither of these; instead, it's a book about one thing:

Influence.

'How can I influence others without moral compromise?' is the question at the heart of Enchantment. And it's an important one. There are a number of easy cheats to convince people to follow your leadership (carrots and sticks) or to buy your product or join your cause (incentives), but eventually those things always fail.

Why? Because they're disingenuous. They don't tap into people's passions. They don't move the heart.

And without that happening, whatever impact you have is fleeting at best.

The 'pillars of enchantment' Kawasaki puts forward ones you'd be hard pressed to disagree with:

1. Be likeable
2. Be trustworthy
3. Have a great cause

In other words, be someone you'd actually want to spend time with and offer something that matters. These seem like concepts that should be met with a resounding, 'well, I should hope so.' I mean, this seems to be common sense, doesn't it? That's thing about common sense, though. To paraphrase G.K. Chesterton, it's not that common sense has been tried and found lacking, it's that it's been found difficult and left untried.

Unless you're likeable, it's extremely difficult to be found trustworthy. And unless you're trustworthy, no one will rally around your cause, no matter how good it is.
Read more ›
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
2 of 2 people found the following review helpful By Danny Iny on March 8 2011
Format: Hardcover
When I read a new book, I evaluate it on three dimensions: (1) Is it interesting? (Did I learn something new about something that interests me?), (2) Is it useful? (Did it teach me things that are relevant to my life?), and (3) Is it readable? (Did I enjoy reading it, and not get stuck on it for a month?) Well, Guy Kawasaki's new book scores highly on all three.

(1) Is it interesting? Did I learn something new about something that interests me?

Yes, Enchantment is interesting. Actually, it's fascinating, and absolutely packed with useful information. Think of this book as a cross between a manual to the soft skills of business, and a primer on how to apply key findings from behavioral economics and social psychology ' kind of a 'best of' tour of the works of Robert Cialdini, Richard Thaler, the Heath brothers, and others . Of course, there's a generous helping of Kawasaki thrown in there for good measure!

(2) Is it useful? Did it teach me things that are relevant to my life?

Yes, unequivocally. This information should be seen as business 101, and is arguably more important than a BComm degree. The book teaches how to achieve likeability, how to achieve trustworthiness, how to enchant people with your product or service, how to launch that product or service, how to overcome resistance (very important!), and how to make enchantment endure over time. The book also talks about enchantment in the workplace ' how to enchant your employees, and how to enchant your boss. Each section is direct and to the point, providing useful information that you can put into practice today to see results in your business and life.

(3) Is it readable? Did I enjoy reading it, and not get stuck on it for a month?
Read more ›
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback Verified Purchase
Highly recommended seller and very highly recommended book! Guy Kawasaki is a Godsend for anyone looking to change the way they think about how to approach their business.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By Unhun on Feb. 20 2012
Format: Hardcover
Good seller, they have very good communication skills with customer. They take responsiblitits of what they do, they are good seller.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
2 of 2 people found the following review helpful By SBuckle on April 1 2011
Format: Hardcover Verified Purchase
I ordered Enchantment a few days before I saw Kawasaki speak at a marketing conference. I was underwhelmed by his Enchantment presentation, feeling that it bordered too much on a self-help, confidence builder approach rather than a business marketing approach. I wasn't excited for Enchantment to say the least, but I was surprised or rather, enchanted after I finished. The book is rather obvious throughout and that's a compliment rather than a slag. It's really a list of how to be a good marketing professional which can be applied individually as well as organizationally; internally and towards your customers. It's a list that most know (and very few corporations practice in full), but a list that has never been put together and explained in a genuine and intelligent way. From building strong, new relationships to continuing existing ones, to treating employees right to welcoming customers to your business, Kawasaki has brilliantly articulated a must-know list of being a good, customer-oriented marketer.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
1 of 2 people found the following review helpful By Donald Mitchell #1 HALL OF FAMETOP 50 REVIEWER on Dec 31 2011
Format: Hardcover
"They are joined one to another,
They stick together and cannot be parted." -- Job 41:17 (NKJV)

Enchantment is Guy Kawasaki's extension of Robert Cialdini's classic, Influence, in trying to integrate lessons from behavioral psychology to the level of creating a marketing program that makes enough of a lasting impression with a superior offering to make people change their habits. The book is mostly based on summarizing research done by others, with examples drawn either from the research methods or Mr. Kawasaki's personal experiences as a consumer. For someone who wants to understand how to be more influential in encouraging engagement and stickiness, the book is a decent summary that will save reading a lot of other sources and assembling them into a program. However, the book doesn't add much beyond being a digest of that research.

I mainly disagree that the book lays out a program for creating "enchantment," a psychological state that captures how people behave when they are doing something they love, just for the joy of it . . . such as finger painting with a child and not caring about the mess while having a giggling good time. Now a book with a title like "Enchantment" is going to sell a lot more copies than one about "Engagement and Stickiness" so I don't blame him for using it . . . but I think he's overselling his contents.

I appreciate that Mr. Kawasaki clearly states that he is on the side of ethical "enchantment." I found that the advice didn't always seem to match up with that standard. One glaring example is calculating how much swearing to do and when to make the best possible impression on listeners. To me, that seems more manipulative than enchanting.
Read more ›
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.

Product Images from Customers

Most recent customer reviews

Search


Feedback