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Enchantment: The Art of Changing Hearts, Minds, and Actions
Enchantment: The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki
Average Customer Review: 4.5 out of 5 stars  See all reviews (10)
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"Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help... Read More

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