Question: Michael, how did you get the idea for this project?
Michael Bungay Stanier: In my last book, Do More Great Work, I talk about the power of focusing on a "Great Work Project" to channel your energy and focus on doing Great Work--the work that you care about, the work that makes a difference, the work that matters.
So in the middle of 2010, I sat down to ask myself what my Great Work Project would be, and the idea for the first version of this book appeared.
Question: The first version?
Michael Bungay Stanier: It's gone through quite a few iterations. First, it was going to be just an ebook that would be free (and hopefully viral), with requests to donate baked into it. Then it turned into a book, but I couldn't quite figure out how to get the money from the sales to the charity. And then finally into what it is today.
Question: Why malaria?
Michael Bungay Stanier: When I was thinking about my Great Work Project, I thought about having an impact at a global scale. That was fairly overwhelming, but I did some research and found that $10--the cost of a mosquito net--is the cheapest unit of global change.
Malaria is a scourge--a child dies of it every 45 seconds--and nowhere more so than in Africa. For $10, you can save lives. I though I could try and raise $10 per book. (And of course, we're actually raising twice that.)
About the Author
Michael Bungay Stanier has commissioned a most impressive list of contributors for End Malaria. In this collection you will find essays by 62 of leading names in business: Alan Webber, Alexandra Levit, Andy Smith, Barry Schwartz, Bill Jensen, Brené Brown, Charlene Li, Chris Brogan, Chris Guillebeau, Dan Pink, Danielle LaPorte, Dave Ramsey, David Allen, David Rock, Daymond John, Derek Sivers, Elleen McDargh, Gary E. Knell, Gary Vaynerchuk, Gina Trapani, Gopi Kallayi, Gwen Bell, Jeff Jarvis, Jim Kouzes & Barry Posner, Jon Acuff, Jonah Lehrer, Jonathan Fields, Josh Kaufman, Josh Linkner, Keith Ferrazzi, Lauryn Ballesteros, Les McKeown, Lynda Gratton, Melissa Daimler, Michael Bungay Stanier, Mitch Joel, Nancy Duarte, Nicholas Carr, Nilofer Merchant, Pam Slim, Patrick Lencioni, Premal Shah, Rich Fernandez, Robert Biswas-Diener, Roger Martin, Ryan Vanderbilt, Sally Bonneywell/ Kim Laffery/ Sue Cruise, Sally Hogshead, Scott Belsky, Scott Stratten, Seth Godin, Sir Ken Robinson, Steph Irwin Corker, Tom Peters, Tony Schwartz, Kevin Kelly, Richard E. Lapchick, Stephen Johnson, Scott Case, Jessica Hagy, and Ashley Furniture.