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Exploring the strange and hazy days before nerds ruled the earth, tech writer Steve Lohr's Go To: The Story of the Math Majors, Bridge Players, Engineers, Chess Wizards, Maverick Scientists and Iconoclasts--The Programmers Who Created the Software Revolution is a great introduction to the softer side of the Information Age. Sure, he covers the Microsoft and Apple stories, but he also digs deeply to learn how Fortran and COBOL were developed and ventures into the open-source world. Lohr is adept at personalising the process of software development, which serves to make some of the business and technical decisions more comprehensible to the lay reader.
IBM conducted yearly employee reviews called the "Performance Improvement Program" or Pip, for short. The Pip, like most such programs today, followed a rigid formula, with numbers and rankings. [John] Backus decided the Pip system was ill suited for measuring the performance of his programmers, so his approach was to mostly ignore it. One afternoon, for example, he called Lois Haibt over for a chat. He talked about her work, said she had been doing an excellent job and then pushed a small piece of paper across the desk saying, "This is your new salary," a pleasing raise, as Haibt recalled. As she got up to leave, Backus mentioned in passing, "In case anyone should ask, this was your Pip."
Since he starts early in the history of the field, Lohr gets to share some of the oddities of the days before programming was professionalised. Developers were kids, musicians, game experts, and practically anyone who showed an interest. Many readers will be surprised and delighted to read of the strong recruitment of women and their many contributions to software development--an aspect of geek history, which has long been neglected. Go To should break down a few preconceptions while building up a new respect for the coders who guided us into the 21st century. --Rob Lightner --This text refers to the Hardcover edition.
About a year too late to take advantage of public hunger for behind-the-scenes computer biz accounts, New York Times technology correspondent Lohr's learned narrative never quite engages the reader. A series of portraits describes the unique band of outsiders who commanded the lumbering, room-sized computers of the postwar era. These men played a headache-inducing game called "blind chess," built their own stereos and could detect a computer malfunction by sound. The book kicks off in the 1950s at IBM, where several of these visionaries were trying to make the company's computers more efficient. Men like John Backus (one is tempted to call him the Henry Ford of programming) created the Fortran assembly language to automate and make the programming process more efficient. With increased business interest in computers in the late 1950s, John McCarthy, who cofounded MIT's artificial intelligence lab in 1959, initiated Cobol, or Common Business Oriented Language, to allow people to program using English. After the 1960s, software started getting more headlines from an industry and a press that previously only cared about new and faster hardware. By the 1980s, companies like Microsoft were creating business empires out of programming. For a book that claims to tell the story of the software revolution's instigators, it's frustratingly short on characterization. There's the occasional flourish, like the description of Charles Simonyi who did groundbreaking work at Xerox's PARC research facility and essentially created Microsoft Word showing up for debugging sessions in a special "debugging outfit": a black net shirt and translucent skin-tight black pants. But this account of reputed fringe visionaries lacks flash and loopiness. National author tour.
Copyright 2001 Cahners Business Information, Inc.--This text refers to the Hardcover edition. See all Product Description
This book could have been better edited and better organized, but it is still worth reading. "GO TO" (which probably should have been called "goto" or... Read morePublished on Feb. 12 2004 by Nathan Moore
This book ranks among the best in the history of technology and one of the few that specifically addresses software. Read morePublished on Dec 22 2003 by Gaunilon
"Hitchhiker's Guide to the _Universe_"?
" ... because 31 in octal is 25 in decimal." instead of " ... because OCT 31 == DEC 25"? Read more
This book gives a detailed history of the development of IT industry since 1950. From Fortran, Cobol, C, Visual Basic, C++, Java to HTML, UNIX, .... Read morePublished on May 12 2002 by Donald Hsu
The best thing I can say about this book is that it is relatively short. Lohr profiles a dozen or so software pioneers. Why does he pick some and not others? Read morePublished on March 18 2002
As a lifelong software developer, avid history buff, and now, author, I looked forward to this book, as it combines the two great loves of my life - code and history. Read morePublished on Feb. 17 2002 by Michael F. Maddox
Covers a lot of ground in a very shallow way, without any overarching theme or thesis. A few interesting tidbits about a lot of people, written in that journalistic style that has... Read morePublished on Feb. 14 2002 by Jessica Weissman
This book contains a remarkable set of stories about about truly important innovations in the field of software. The stories are lucidly constructed. Read morePublished on Feb. 11 2002 by Steven Miller