- Hardcover: 356 pages
- Publisher: Wiley (Feb 19 1997)
- Language: English
- ISBN-10: 0471157732
- ISBN-13: 978-0471157731
- Product Dimensions: 24.4 x 16.2 x 3.2 cm
- Shipping Weight: 726 g
- Average Customer Review: 4.9 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: #2,252,473 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Book Description
Build an empire step by step
Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace--without losing your shirt! In this book, you'll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You'll also discover how to handle some very tricky issues that are crucial to your success, including
* Knowing when your product is market ready
* Creating a step-by-step product-to-market strategy
* Adjusting your strategy to changing market conditions
* Finding financial help from investors, manufacturers, and distributors
* Having manufacturers pay development costs prior to licensing
Also available from the Entrepreneur Magazine library:
* The Entrepreneur Magazine Small Business Advisor
* The Entrepreneur Magazine Small Business Answer Book
* Guide to Integrated Marketing
* Human Resources for Small Businesses
* Making Money with Your Personal Computer
* Small Business Legal Guide
* Starting a Home-Based Business
* Starting an Import/Export Business
* Successful Advertising for Small Businesses
SPECIAL OFFERS!
FREE issue of Entrepreneur Magazine
* 50% discount on Entrepreneur Magazine subscription
* 1/2 price admission to any Entrepreneur Magazine Small Business Expo
* Discount on American Entrepreneurs Association membership
See details and coupons in back of book.
Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace--without losing your shirt! In this book, you'll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You'll also discover how to handle some very tricky issues that are crucial to your success, including
* Knowing when your product is market ready
* Creating a step-by-step product-to-market strategy
* Adjusting your strategy to changing market conditions
* Finding financial help from investors, manufacturers, and distributors
* Having manufacturers pay development costs prior to licensing
Also available from the Entrepreneur Magazine library:
* The Entrepreneur Magazine Small Business Advisor
* The Entrepreneur Magazine Small Business Answer Book
* Guide to Integrated Marketing
* Human Resources for Small Businesses
* Making Money with Your Personal Computer
* Small Business Legal Guide
* Starting a Home-Based Business
* Starting an Import/Export Business
* Successful Advertising for Small Businesses
SPECIAL OFFERS!
FREE issue of Entrepreneur Magazine
* 50% discount on Entrepreneur Magazine subscription
* 1/2 price admission to any Entrepreneur Magazine Small Business Expo
* Discount on American Entrepreneurs Association membership
See details and coupons in back of book.
From the Publisher
This book provides guidance for the beginning inventor or a fresh marketing plan for the established inventor. Outlines the most efficient and cost-effective way to introduce a product into the market to expect a large return. Includes chapters on licensing, strategy and financing, sample patent documents, as well as checklists to help evaluate when the product is ready to be brought to market. Also discusses how to make your product more appealing and how to create a step-by-step product-to-market strategy.
Inside This Book
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First Sentence
I'm never sure what to tell people when I'm talking about the reality of introducing a new product. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
I'm never sure what to tell people when I'm talking about the reality of introducing a new product. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
Why didn't I find this book before?,
By
This review is from: Entrepreneur Magazine: Bringing Your Product to Market (Paperback)
This is the book that I have been looking for! Finally, a book that walks me through step by step market analysis and determining if a product will sell.From inception of the idea, through the "Why does the world need my idea" to testing the idea, to actually setting up how to ask the consumer the RIGHT questions in deciding if the product is sales worthy, this book leads one through all of the steps.Items like price vrs cost of production was detailed. Will I be able to make a profit? Now I can tell!I found the "How to approach prospective clients" section extremely helpful with details on a presentation package to a list of the right questions to ask the prospective distributer. As an idea person, I needed to learn the marketing and the market reasearch part of the business. This book has done it.This invaluable book is worth every cent! Thanks!
5.0 out of 5 stars
Booyah!,
By A Customer
This review is from: Entrepreneur Magazine: Bringing Your Product to Market (Paperback)
The Debelak's rock my face off! GTO says: This book is amazing - such good stuff happens!! Marketing banzai!!
5.0 out of 5 stars
probably the best book on new product development,
By
This review is from: Entrepreneur Magazine: Bringing Your Product to Market (Hardcover)
This is probably the best book on new product development... for the entrepreneur (those with a great idea, and somewhat limited budget). I ordered this book from Amazon after I read another of his books, Infilitration Marketing). I thought the previous book was A+, and I give that score to this book as well. I have also ordered his Marketing Plan book, but haven't read it yet.I put this book up their with those of Barry Feig (Straight to the Heart, The New Products Workshop). But this book, Bringing Your Product To Market, is the best overall book for product development - more encompassing. It has lots of marketing material, but also lots of new product development ideas, how (and if, when) to license, how to manufacture (mostly contract manufacture). His book is the best over all book... and thus would be that one book to buy that includes it all. Unlike other books on new product marketing, he doesn't go endlessly on about how to patent your product, how to hire a lawyer, and other side issues. This is much more practical: it presents a phased plan of new product development, market research, market testing, etc. Contract manufacturing, patents and licensing (excellently done) is then discussed in terms of this phased approach. The purpose of this book is to get you away from developing a monument to yourself and to control urging of your ego to not listen to what the market is trying to say. His checklist and phased approach almost forces you to spend less on the front end than you normally would, and to constantly check the market's reactions. In this regard, the book is EXCELLENT PLUS. I have not seen any other book that is so practical, yet filled with marketing insight. I would say that if you followed his advice, you would triple your odds of success. Every page oozes with practical experience (he consults with new product developers). He gives ratios and rules of thumbs for many subjects... again, based on his experience. He also provides lots of examples that illustrate his points. I would recommend that you order any of this guy's stuff. His marketing book was great, and I look forward to reading his marketing plan book. I would also recommend your reading Feig's book, which goes into more detail in the market research and product idea development phase. Oh, one last thing, I underlined about 60 % of just about every page in this book. I've filed it under the Dewey Decimal System of "A+". John Dunbar
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