Product Description
The focus of Hisrich is on the theory of entrepreneurship and the methods of formulating, planning and implementing new ventures. Hisrich provides comprehensive coverage of theoretical principles balanced with practical application. The text covers all aspects of the entrepreneurial process starting with finding business ideas and opportunity assessment and finishing with the actual management of a growing company. At the same time, students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles illustrate, in a practical way, successful and not-so-successful ventures. An appendix on Family Business has been added.
This edition has been tightened up and reduced to 12 chapters from the previous 15 chapters. It is very current and relevant to today's Canadian business environment, and offers a rich Canadian perspective. New coverage of topics such as financing and e-commerce have more importance in this second Canadian edition. New "While Still in School" and "Time to Take Action" features, as well as the returning "Hands-On Activity" feature, incorporate group work assignments, going beyond theory and stimulating discussion.
About the Author
Peter S. Mombourquette is Assistant Professor of Management at Mount Saint Vincent University, where he teaches Entrepreneurship and Small Business. In addition to teaching and research, Peter founded and manages the Entrepreneurship Skills Program (ESP), a highly intensive, multi-disciplinary entrepreneurship program aimed at encouraging entrepreneurship propensity among university graduates. Peter has recently completed his D.B.A. dissertation from the University of Southern Queensland and previous to that he graduated with an M.B.A. from Saint Mary’s University, a B.Ed. from Saint Francis Xavier University, and a B.A. from Cape Breton University. His research interests include Internet use by small and medium-sized businesses, entrepreneurship education, e-marketing, and franchising. He has published and/or presented over 35 pieces of scholarly work, co-authored two books, and been a keynote speaker at a number of entrepreneurship conferences. He is also involved in expanding ESP nationally and is currently working with the Centre for Entrepreneurship and Education Development to standardize curriculum and delivery in order to encourage other universities to partake in entrepreneurship education through ESP. At Mount Saint Vincent he serves on the team that is managing the implementation of the university’s strategic plan, the Pension Governance Board, the University Investment Committee, the negotiating team of Mount Saint Vincent’s Faculty Association, and several other boards and committees. Previous to working at Mount Saint Vincent University, he owned and operated a number of businesses including a restaurant and a consulting firm, which he still operates today. His consulting interests include curriculum development, management education, business planning, and event management. Recent projects include the development of entrepreneurship curriculum for Ghana University, course development for the Centre for Women in Business, and marketing and management consultation with a number of small firms. In his spare time Peter coaches Junior A hockey, works with Hockey Nova Scotia, acts as a mentor for the Canadian Youth Business program, serves on two loan approval boards, and volunteers with a number of local charities. Peter currently resides in Halifax with his wife, Amanda, and they have had the immense pleasure of having two children, their young son, Jack, and a beautiful baby girl, Autumn, who tragically passed away shortly before her first birthday.
