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The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully [Paperback]

Arielle Eckstut , David Henry Sterry
5.0 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

Nov. 4 2010 Essential Guide to Getting Your Book Published: How to Write

The best, most comprehensive book for writers is now completely revised and updated to address ongoing changes in publishing. Published in 2005 as Putting Your Passion Into Print, this is the book that’s been praised by both industry professionals (“Refreshingly honest, knowledgeable and detailed. . . . An invaluable resource”—Jamie Raab, publisher, Grand Central Publishing) and bestselling authors (“A must-have for every aspiring writer.”—Khaled Hosseini, author of The Kite Runner). With its extensive coverage of e-books, self-publishing, and online marketing, The Essential Guide to Getting Your Book Published is more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book.

Written by experts with thirteen books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, develop marketing and publicity savvy, and self-publish. There’s new information on how to build up a following (and even publish a book) online; the importance of a search-engine-friendly title; producing a video book trailer; and e-book pricing and royalties. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Larry Kirshbaum, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and a feature-rich website and community for authors.


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Review

Praise for the First Edition of The Essential Guide to Getting Your Book Published (Previously published as Putting Your Passion Into Print) A must-have for every aspiring writer . . . Thorough, forthright, quite entertaining. Khaled Hosseini, bestselling author of The Kite Runner and A Thousand Splendid Suns (Riverhead) Before you write your own book, read this one. Arielle Eckstut and David Henry Sterry understand the process of publishing their advice will help you envision and frame your work so that publishers will be more likely to perceive its value. Jonathan Karp, publisher, Simon Schuster I had no idea that the code of publishing would be as hard to decipher as the secret language of adolescent girls. If only I had Putting Your Passion into Print when I started writing! Rosalind Wiseman, author of Queen Bees and Wannabees, the book that inspired the movie Mean Girls (Three Rivers) Putting Your Passion Into Print changed my life. I read and reread each of your chapters, lived by your organizational and promotional advice, and, despite all odds, my rather uncategorizable book is a success.With no track record or cash, we ve gotten onto TV and into national print media, been blurbed by the LA Times and the Village Voice, and sold out a third of our print run within three weeks of launch. Molly Crabapple, author of Dr. Sketchy s Official Rainy Day Colouring Book (Sepuculture Books) I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors. Timothy Ferriss, bestselling author of The 4-Hour Workweek (Crown) Putting Your Passion into Printhas been absolutely invaluable through this whole process!It s on my bedside, with dozens of post-its peeking out! Veronica Wolff, author of Master of the Highlands Series (Berkley) Arielle and David did a masterful job at deconstructing our complicated, often irrational industry. Putting Your Passion into Print is fun to read and brutally honest, but it s also energizing and inspiring. Lynn Goldberg, CEO, Goldberg McDuffie Communications I curled up in a big chair and read Putting Your Passion into Print like a novel. Written with insight and humor, it takes us through the writing process from idea to sequel. I wish I had a book this thorough and thoughtful and downright indispensable for every aspect of my life. Karen Cushman, author of the Newbury Award winner The Midwife s Apprentice and Newbury Award runner-up Catherine, Called Birdy (HarperCollins) This is a terrific book. It s practical, it s fun to read, and it totally demystifies the publishing process. Whether you are just setting out to write a book, or already have several published books under your belt, you will find this an invaluable resource. There is no doubt in my mind that it will become a standard of the industry, sitting right alongsid --This text refers to an out of print or unavailable edition of this title.

About the Author

Arielle Eckstut is the author of 8 books including The Essential Guide to Getting Your Book Published. She is co-founder of The Book Doctors with her husband David Henry Sterry, a company dedicated to helping writers successfully publish their books. She is also co-founder of the iconic company, LittleMissMatched, which has become a national brand with stores all over the United States including Disneyland, Disney World, and Fifth Avenue in New York City. She lives in Montclair, New Jersey.



David Henry Sterry is the coeditor of Hos, Hookers, Call Girls, and Rent Boys (front page review, The New York Times Book Review) and author of Master of Ceremonies, Chicken, Satchel Sez, and the forthcoming The Glorious World Cup. He is also an actor, media coach, book doctor, and activist for at-risk youth. The authors are married and live in Montclair, New Jersey, with their daughter.

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Most helpful customer reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars The Book Doctors Don't Disappoint May 6 2013
By Jan M
Format:Paperback|Verified Purchase
I learned about this book when I entered Pitchapalooza, a pitch-writing competition for aspiring novelists. Sterry and Eckstut, a married couple dubbed The Book Doctors, pack a wealth of information into this tome. The duo comes with impressive writing, publishing and entrepreneurial experience. Confession: I thought it might be textbook reading but it isn't. The book reads like a novel with sidebars of author success stories, tips and writerly quotes. It's like taking a course in publishing with engaging instructors who want you to succeed. Prepare to change your thinking--the publishing world has undergone a paradigm shift. An everyday Joe like me can publish a book as long as it is unique and well-written--and I get it out there into the world. I can promote it and network in my jammies once I get well-versed in the social media. My favourite parts of the book? Learning how to write an elevator ride pitch, landing the right agent and getting the word out. You will read this book backwards and forwards.
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5.0 out of 5 stars helpful Nov. 21 2013
By Janet Bergstrom TOP 1000 REVIEWER
Format:Paperback|Verified Purchase
This book is very helpful and I am certain will help me get my books published. I am anxious to find out how that turns out
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5.0 out of 5 stars A well written book about publishing April 26 2012
Format:Paperback|Verified Purchase
The Essential Guide to Getting Your Book Published is an inspiring read that breaks down the do's and don'ts of writing, pitching and selling your work. Crucial for writers who should learn about the ettiquette of approaching publishers.
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5.0 out of 5 stars Very helpful and enjoyable to boot! Dec 13 2011
Format:Paperback
A thorough and very enjoyable read even if I wasn't interested in getting my work published! A friendly and engagingly detailed book that reorganized my priorities and inspired action.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  179 reviews
54 of 59 people found the following review helpful
5.0 out of 5 stars I am one of this book's success stories Dec 13 2010
By Roxanna Elden - Published on Amazon.com
Format:Paperback
I bought the earlier version of this book, "Putting Your Passion into Print," five years ago after attending a workshop by this husband-and-wife/agent-and-author team. The workshop convinced me that these two knew their stuff and their book would be an enjoyable read. At the time, all I had was an idea for a book and a few pages of notes. Eckstut and Sterry's advice guided me through the process of crafting a proposal, finding the perfect agent for my book, and working productively with the editors and publicity people at my publishing house. My book, "See Me After Class: Advice for Teachers by Teachers," came out last June and it was one of the happiest days of my life.

I cannot emphasize enough how well this book prepared me for the path to getting published. It prepared me for the inevitable ups and downs (even with the best advice in the world, bringing a book into the world is difficult) but it kept me from having to learn about the publishing world through frustrating trial and error. It also provided much-needed encouragement through some initial rejections.

Now that my book is published (did I mention my book got published?) I've run into many people wanting to know how the whole thing works, and I always refer them to this book.

I am now working on a new project and bought "The Essential Guide" to to help me adjust to recent changes in the publishing industry. From what I've read so far, there is enough updated and new material to make the purchase worth it even though I read "Putting Your Passion Into Print."
99 of 117 people found the following review helpful
2.0 out of 5 stars Anecdotes and Pep-talks Do Not a Guide Make June 13 2011
By WLut - Published on Amazon.com
Format:Paperback|Verified Purchase
I realize I'm bucking the crowd on this, but then the authors are very influential people with a lot of followers so maybe that has something to do with why the reviews are so glowing here on Amazon. And maybe not. Maybe it's just that I'm not finding it that helpful to my particular situation. I have been using the Kindle version of this book for the last several weeks as a guide for self-publishing my memoir after several months of trying to go the traditional agent route without success. I think this book may be more useful to the very few people new to getting published who are successful going that route. There certainly isn't much about self-publishing beyond a lot of generalities, anecdotes, and rah-rah enthusiasm. For example, not a single self-publishing service seems to be mentioned. I was hoping for a detailed comparison. I don't think this is really a guide so much as a lot of pieces of the puzzle but little explanation of how the writer can use them. Nothing on how to select a self-publishing service although it does cover the self-publishing scene and elements. The Table of Contents is not that helpful at finding things because the authors like to use cute names for chapters and sub-chapters so it is sometimes hard to find what you need. Social networking and marketing are described at general levels but never at the detailed level that would help a novice get into it. No blueprint. Yes I already know about Facebook and Twitter and I can sign up and do the basics without their help, but what about beyond the basics. How do you design a successful Facebook page for your book or where's the link to how to do that? What are hash marks and how do you utilize them in Twitter? Blogging is discussed, but no comparison or even mention of the major blogging services much less how to design your blog page. Anecdotes may be interesting, but they never seem to be useful for my particular situation.

This is probably a very good book for people really new to writing and publishing who want to know what the scene is like nowadays. If you are already somewhat knowledgeable about this world, as I am, you won't find much you can use to make decisions and take concrete steps. I really don't think this is a guide as it claims to be as much as a review of the publishing scene. Maybe the topic is just too large to fit in a single book, but I was hoping for much more useful information and not just an amusing read.
43 of 50 people found the following review helpful
5.0 out of 5 stars A Guide to for the Perplexed Nov. 4 2010
By Algernon Moncrieff - Published on Amazon.com
Format:Paperback
From the authors of Putting Your Passion Into Print comes the newest must-have how-to guide about becoming an author. The Essential Guide to Getting Your Book Published takes you through the steps of how to become an author, providing indispensable advice for those who have not yet been published and do not know the ins and outs of the industry. It has chapters dealing with such topics as how to get an agent, how to deal with a less than cooperative publisher, marketing your book with or without a large publicity budget, and how to take advantage of recent advances in print on demand publishing. Of course there is much more.

The style is welcoming and makes you excited to try and get a book published since so many other guides can be a bit on the dry side. With a mixture of sobering fact and enlightening humor, authors David Henry Sterry and Arielle Eckstut talk about their own experiences as writers, sharing stories of triumph mixed in with those of horror. They talk about such different things as what happens when your book design is less than flattering, or how to parlay a novel aimed for adults into a connection for selling a young adult one. In addition there are anecdotes from other successful writers to help illustrate the main points of the book.

The book has been updated to deal with the revolution in social networking and self-publishing that has taken place in the past few years. Few other guides have been written for the age of search optimization. Writers will learn how to improve their use of Facebook, Twitter, blogging, and a host of other resources. If you want to be published in either the traditional way or using new avenues, this book will help you and will demonstrate how traditional and new forms of publicity can compliment one another.

All you NaNoWriMo writers should definitely check this book out once the dust has settled and you are wondering what to do with your finished manuscripts in January!
6 of 7 people found the following review helpful
4.0 out of 5 stars A must read for all would-be authors! Nov. 1 2010
By Melody & Words - Published on Amazon.com
Format:Paperback
Everyone, it seems, has an idea for a book they think should be made. But how do you go from a good idea to a career in writing? Originally published as Putting Your Passion into Print, this revised edition has a new name and a fresh perspective on the rapidly evolving world of publishing. In The Essential Guide to Getting Your Book Published, Arielle Eckstut and David Henry Sterry present lucid, step-by-step advice to would-be authors, from inception to publicity.

The authors begin with the most important step of writing a book: choosing the right idea. Once you have that down, you can move into building an online presence (or "platform") through a website and social media; finding and landing the best agent for you; perfecting your pitch and proposal; undertaking the submission process; and, because every author is faced with it, dealing with rejection.

The authors then address the more businesslike aspects of publishing. They cover how to sell your book to a publisher; negotiate contracts and royalties; manage relationships with your editor/publisher; and, of course, write the damn thing. They also cover self-publishing options in depth.

But writing and publishing a book is only half the battle. An excellent bound book in hand is useless if no one knows about it. Therefore, Eckstut and Sterry constantly emphasize the importance of getting the word out. Though they advise that you begin establishing an audience immediately after conceiving of the book, they note that publicity and marketing efforts really need to be in place about six months before publication. Don't worry, though; they offer advice on everything from how to negotiate special sales to how to appear confident and knowledgeable in an interview.

For a complete review, head over to [...]
3 of 3 people found the following review helpful
5.0 out of 5 stars The bible on publishing Sept. 6 2012
By Mark P. Sadler - Published on Amazon.com
Format:Paperback
They've done it again. Talk about taking the mystery out of getting your book in front of a publisher. This is the bible every author should read while thinking of writing, writing, and every aspect of post-writing that involves your book.
This is the step-by-step whodunit of how to write, sell, and successfully market your book. In a fun upbeat fashion this husband and wife team, literature agent and writer, explain everything you have ever wanted to know about what to do next. Turning over every stone along the way, they leave no clue uncovered to help you get what you have written in the hands of the publisher.
Interspersing humorous and realistic examples and lessons on what to do, or not do, and supplying sample proposals and query letters, there is nothing left to chance. This is an updated version of a prior self-help tome, "How to Turn Your Passion Into Print," their last joint venture that has been updated for the 21st Century with details on social networking and e-publishing.
Need to find an agent, use an editor, understand your contract, or write an elevator pitch? The answer to everything you could possibly need to know is here - and a lot more besides. This is the book that demystifies every step of the publishing process and should be in your reference library.
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