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24 Essential Lessons for Investment Success: Learn the Most Important Investment Techniques from the Founder of Investor's Business Daily [Paperback]

William O'Neil
3.4 out of 5 stars  See all reviews (59 customer reviews)
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Book Description

Jan. 3 2000 0071357548 978-0071357548 1

The Wall Street Journal, New York Times, BusinessWeek, and USA Today Business Bestseller!

From the publisher of Investor's Business Daily and best-selling author of How to Make Money in Stocks, comes the National Bestseller, 24 Essential Lessons for Investment Success, two dozen of the most important lessons for investors. In this one accessible guide, William J. O'Neil puts his popular and easy-to-follow techniques for building a profitable portfolio firmaly in the hands of investors­­and the goal of long-term financial security easily within their reach.

24 Essential Lessons for Investment Success is based upon the closely followed "26 Weeks to Investment Success" editorials that appear in Investor's Business Daily. Edited and updated, O'Neil's timeless advice encapsulates such investing nuggets as buy high and sell higher to making a million in mutual funds. Concentrate your investments in a few areas, know them well, and watch them carefully.

Don't just rely upon PE ratios and other common technical tools. Learn to use Relative Price Strength to help you choose stocks. O'Neil's cautionary yet pro-active advice has helped to make Investor's Business Daily one of America's fastest growing and most respected newspapers. Now investor's can benefit from his timeless words of wisdom, collected in one easy-to-use resource.

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24 Essential Lessons for Investment Success: Learn the Most Important Investment Techniques from the Founder of Investor's Business Daily + How to Make Money in Stocks:  A Winning System in Good Times and Bad, Fourth Edition + How to Make Money in Stocks Getting Started: A Guide to Putting CAN SLIM Concepts into Action
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From Amazon

In 24 Essential Lessons for Investment Success, the founder of Investor's Business Daily and author of How to Make Money in Stocks, William O'Neil, distills his 40 years of experience, study, and analysis of the market into a series of lessons about how to buy and sell stocks. O'Neil is neither a pure fundamentalist nor a technician--instead, he advocates blending both approaches, applying fundamental analysis to identifying the best companies and technical analysis to understanding the price actions of those stocks. The lessons cover everything from protecting your investment account (always cut your losses at 8 percent of the purchase price) and basic chart reading (identifying market tops and bottoms) to understanding relative price strength and tips on building a concentrated portfolio. While not absolutely necessary, it helps to have a copy of Investor's Business Daily handy: these lessons were drawn from a series that O'Neil wrote, which frequently mention features unique to that newspaper. 24 Essential Lessons for Investment Success is a easy-to-read, commonsense guide to stock picking that both novices and seasoned investors should find extremely useful. --Harry C. Edwards

From the Back Cover

One of the world's leading investment advisers offers unique

investing do's and don'ts that help you multiply your money.

Drawing from his highly popular "26 Weeks to Investment Success" series in Investor's Business Daily, chairman and founder William J. O'Neil gives you a bounty of proven, easy-to-apply techniques for building a profitable portfolio. O'Neil cuts through the static of conventional "wisdom" with a refreshing array of common-sense strategies that help you accurately gauge the market . . . buy and sell stocks at just the right moment . . . seize opportunities presented by market corrections . . . take advantage of the rich potential of mutual funds . . . and successfully manage your portfolio. Essential reading for investors of all levels, this eye-opening guide to solid investment practices now puts the goal of long-term financial security easily within your reach.

Praise for O'Neil's 24 Essential Lessons for Investment Success:

"When it comes to investment and stock selection, you couldn't get a better mentor than Bill O'Neil. . . . A must read for the serious do-it-yourself investor."

­­ Harry S. Dent, Jr., author, The Roaring 2000s and The Roaring 2000s Investor

"There simply isn't any other book that can be called a handbook for Cramer, Berkowitz." ­­ Jim Cramer, Co-founder, TheStreet.Com & Hedge Fund Manager, Cramer, Berkowitz & Co.

"No fad can compete for long with the sound principles that William O'Neil shares with investors. In my 35 years in the business, I've found very few folks who really know the market, how to pick good stocks over time, and when to sell better than Bill."

­­Foster Friess, Chairman, Friess Associates and Co-Manager, Brandywine Funds

"In this era of information overload, day trading, and market volatility, author Bill O'Neil takes the emotion out of investing and lays out a clear, understandable road map on long-term investing."

­­Linda O'Bryon, Senior Vice President and Executive Editor, Nightly Business Report

Inside This Book (Learn More)
First Sentence
Loeb was a highly successful investor and preached cutting all your losses short. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
5.0 out of 5 stars Excellent book for the "serious novice" May 25 2004
By A Customer
I thought it was a great book for someone like me who knew ablsolutely NOTHING about investing in the stock market. I found it while browsing in a book store. Although I bought several books on investing that day, this one is my favorite primarily because of it's readability. One of my favortite features is the bulleted summary at the end of each chapter. Now, I have a basic understanding about how to pick stocks which was exaclty what I was looking for. Although the book discusses fundamental and technical analysis of stocks, I did not find it overly technical.
The day after I completed the book, I went to my local library to take a look at IBD and 'lo and behold' it wasn't Greek to me. "24 Lessons" has opened my eyes to the world of trading stocks which to me was an invaluable lesson.
True, it's not a comprehensive book about the stock market, but no single book can be. I viewed it simply as a place to start. Halfway through the book I had already trained myself not to be irritated by the excessive advertising for IBD because I liked what I was learning.
Bottom line? I guess the value of the book is not what it costs, but how we individually can relate to the information presented. But just to put it in perspective, last month my husband went to a "FREE Seminar" [not by William O'Neil or IBD]on investing in stocks. What did he get?--a REAL sales pitch for "trading" software that cost (get this) only $3,995.00! That's what I would call shameless advertising.
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5.0 out of 5 stars Beginner's Guide April 12 2004
I must admit I am an amateur when it comes to the stock market. William J. O'Neil's 24 Essential Lessons for Investment Success help put me on the right track to succeed in the market. This book is an in depth report on when to buy and sell stocks, and how to read graphical analysis of a stock.
O'Neil makes it clear that the only difference between the successful person and everyone else is determination and persistence. O'Neil states that one has to pay close attention to each stock, mutual fund, etc... Also, he points out that investing in too many stocks can come back to haunt you. Keep it simple and you will see results. O'Neil is a big advocate of keeping your basket small.
O'Neil goes over buying and selling stocks in depth. He goes into cutting your loses (8% below purchase price). Also, he talks about when to buy at the right time (pivot point). This book will without doubt help any person deciding to invest their hard earned money in the stock market. I know it helped me.
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4.0 out of 5 stars Another good book from O'Neil Jan. 20 2004
I liked this book although I would recommend you read O'Neil's classic, How to Make Money in Stocks, before reading this one. That's because this book basically begins where that one leaves off, and concentrates on which indicators and information to focus on as a further aid to analyzing and buying a stock. And not too surprisingly, O'Neil emphasizes that you can get all this information from the IBD. I recently looked at getting a subscription, but unfortunately, the relative strength and sector strengths info only come with the premium, or more expensive version of the subscription, but many experts regard getting and reading the IBD an essential component of their investing success.
While I myself have never used that particular info myself, and have been able to do just fine in the market without it, the stock tables and indicators in the IBD do boil a lot of information and research down into such famous indicators as O'Neil's relative strength and sector strength ratings, EPS and volume information, and so on. Although you could get most of this information from other sources for no charge, IBD puts it all under one cover, and the relative strength indicator is something you can't get anywhere else. This is probably worth the price of the subscription as a time-saver, especially if it helps you make money. So I would essentially say this book is mainly for those who want to use O'Neil's system in conjunction with the info contained in the IBD, and are willing to put out the money for a subscription to get it.
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5.0 out of 5 stars For All Beginners Oct. 25 2001
This is a great book for young adults who are interested in trading. It is also great for those who know nothing about the stock market. It is simple and builds a frame work of understanding. When I first got this book I was hooked. My son is 15 and can not put this book down. It has encouraged him to become more organized and find a clear understanding of his need to succeed in life. And from reading this book trading will also be part of his future.
This book also introduces everyone to William O'Neil's famous newspaper Investor's Business Daily. Yeah he uses this book as to advertise his paper, plus teaches you how to read his stock listings of both the NYSE and NASDAQ markets. But his paper is fantastic. Once you are introduced to what the paper can teach you, you will be on your way to learning more of the simplicty of the Market. But of cause with all things it takes hard work. My son definately learned that and has gotton great encouragement from this book.
I recommend it to everyone who knows absolutely nothing about the stock market. Its simple reading and will have answers to many questions you've always had about the stock market.
Read it, use it, read O' Neil's paper and succeed.
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Most recent customer reviews
3.0 out of 5 stars Helpful reference but..
The number of plugs in this book to subscribe to O'Neil's Investors Business Daily becomes similar to the sensation of chewing on broken glass. Read more
Published on May 21 2009 by Richard Roma
4.0 out of 5 stars Great for Serious Investor
This book is a great tool for a serious investor, but can be difficult to understand if you are new to the stock market. Read more
Published on April 27 2004 by Bryan Haeusser
5.0 out of 5 stars Another Great book by O'Neil
Another great book from a proven, winning stock market investor. I loved O'Neil's first classic, How to Make Money in Stocks and I liked this one too. Read more
Published on March 15 2004 by Zev Saftlas
4.0 out of 5 stars 24 Essential Lessons - A Big Help For New Investors
Speaking as someone who lacks any major experience in the stock market, I found O'Neil's book "24 Essential Lessons..." an immense help. Read more
Published on Dec 10 2002 by Lauren
5.0 out of 5 stars Great System
This is a very practical and complete system of when to buy AND when to sell. Would have saved me much $ in 2000.
Published on Oct. 21 2002 by Andrew Scheifele
2.0 out of 5 stars Ad for O'Neil's IBD
Bill O'Neil is certainly an experienced Wall Street trader, but he, talking bussiness, "tends" to use his books as an advertisement campaign for Investor's Business Daily, a... Read more
Published on May 6 2002 by Murilo S M Schunke
4.0 out of 5 stars Ad for investor's business daily
Bill O'Neil's 24 Lessons were nothing but an advertising plot for his Investor's Business Daily. However annoying to be constantly reminded of his paper, it worked. Read more
Published on Feb. 9 2002 by Stephanie Riddick
4.0 out of 5 stars Consider it a beginners guide to Investor's Business Daily
Honestly, you should not pick up this book if you are looking for a comprehensive guide to investing. Instead O'neil's "How to Make Money... Read more
Published on Aug. 4 2001 by Baltic Books
4.0 out of 5 stars Part Of Your Education
I read some of your reviews of this book and alot of you seem to express the view that this is just an advertisment for his newspaper. Your a little misguided. Read more
Published on April 4 2001 by Randy O
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