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Essentials of Licensing Intellectual Property Paperback – Jul 29 2013


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Inside This Book (Learn More)
First Sentence
A license is, simply stated, permission to do something the granting party (the licensor) has the right to otherwise prohibit. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 7 reviews
17 of 17 people found the following review helpful
Great Summary of Essentials April 10 2008
By Shanika Weerasundara - Published on Amazon.com
Format: Paperback
This is a great summary of the essentials of Intellectual Property licensing. Even for attorneys, this is very useful because it takes several years in practice to encounter this many situations and solutions the book has described. I particularly liked the chapters on Licensing Strategies: the carrot and the stick, Royalties and Royalty Rates, and Negotiating the Deal. The Checklist of Patent License Terms is a very useful tool to daily practitioners of patent licensing. This book combines IP law with its unique business environment and suggests those unique strategies and practices. Recommend for junior to mid level IP attorneys, contracts professionals, paralegals, and licensing professionals. Great playbook on licensing.
17 of 18 people found the following review helpful
use to prepare for a new job in licensing Nov. 28 2007
By Joan - Published on Amazon.com
Format: Paperback
This book was a quick read yet chock full of important information about licensing. Even though i already work in the licensing industry, this book offered specific knowledge of contract terminology and negotiation strategy that i found useful.
13 of 14 people found the following review helpful
good read (considering the subject) July 17 2007
By M. Konczal - Published on Amazon.com
Format: Paperback
This is a good guide for introducing someone to the subject. Like the title says, it's the essentials, giving the reader a foundation to come back to wherever the particulars of their situation might take them. It is a big plus that the book is surprisingly readable - Important given that the typical reader might have to read the book in order to develop an understanding of why they should have an interest in the subject.
8 of 8 people found the following review helpful
Dangerously out of date April 9 2013
By Barry Bretschneider - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This attempted treatise is now more than 10 years old and is dangerously out of date. For example, it cites the infamous 25% rule, now held to be inadmissible as inherently unreliable by the Federal Circuit, as a basis for conducting a reasonable royalty analysis. In other respects it is superficial and lacking in analytical depth. Save your money!
1 of 1 people found the following review helpful
USEFUL INFORMATION July 1 2013
By MATTHEW T. MOLITCH - Published on Amazon.com
Format: Paperback Verified Purchase
The book is written in an easy-to-understand manner.The content covered the topics generally, but I would have like to have seen a more detailed explanation with more examples. Overall a good primer.

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