A sprawling compendium of Art Deco design from across Europe, <I>Euro Deco</I> features a broad range of exemplary graphic ephemera. Culled from Steven Heller and Louise Fili's popular <I>International Deco</I> series of inspirational reference books, the material in <I>Euro Deco</I> comes from Italy, Spain, the UK, Germany, France, and the Netherlands, primarily between WWI and WWII - the time when the continent gave birth to modern graphic design. Well over a thousand images from posters, packaging, advertisements, menus, and brochures display the elegant geometry and harmonious marriage of typography and illustration that make deco a popular style to this day. A generous package at an attractive price, <I>Euro Deco</I> is poised to be a standard graphic resource for designers, collectors, and aesthetes alike.
| ||||||||||||
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
Product Description
From Publishers Weekly
One of the most beloved design styles of nostalgic collectors, Art Deco developed in France following World War I and quickly became popular around the world, proliferating in lively posters, typefaces and skyscraper designs. Borrowing from Modernism's austere simplicity, while incorporating flourishes that would appeal to a mass audience, Art Deco allowed manufacturers to boost consumer desire for new and fashionable products. A compilation of six now out-of-print books from Chronicle's Deco Graphic Design series, this volume offers lesser-known examples of Deco graphic design from six countries: France, Italy, Germany, Spain, the Netherlands and England. The playful advertisements and product labels, many created by unknown artists, demonstrate the breadth of the style's reach and its variation across Europe. Dutch beer posters, German cigarette packages and Italian book covers burst with color, allowing readers to slip back into a time in which the airplane was "a symbol of futuristic wonder" and inventions like furnaces and Pyrex pots were making their debuts. In each chapter, Heller, senior art director for the New York Times, and Fili, principal of a New York graphic design firm, introduce the historical context surrounding each country's Art Deco movement, noting prominent poster artists who influenced the field. Whimsical and informative, this volume should keep readers coming back for multiple perusals.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
Steven Heller is the art director of the New York Times Book Review. He is the author of over ninety books on graphic design, popular art, and satiric art. He lives in New York City.<br><br>Louise Fili is principal of Louise Fili Ltd., and the recipient of numerous design awards. She lives in New York City.
Inside This Book
(Learn More)
First Sentence
Early-twentieth-century Paris was a nexus of culture and commerce and a center for both modern painting and modern advertising. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Early-twentieth-century Paris was a nexus of culture and commerce and a center for both modern painting and modern advertising. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Most helpful customer reviews
By Robin Benson
Format:Hardcover
The origins of this book were six from the Chronicle Deco series. They covered European commercial art (1920 to 1940) from Britain, France, Germany, Holland Italy and Spain and about half of each is reproduced in this excellent and beautiful looking book.
Fili and Heller write in the introduction that Art Deco would have been launched sooner had it not been for the First World War interrupting the plans of the French to stage a huge trade fair to showcase their commercial creativity. The world had to wait until 1925 for the Paris 'Exposition des Arts Decoratifs et Industriels Moderne' to kick-start a new visual culture.
The six nation chapters are sub-divided into graphic sections like: culture, fashion, beauty, industry or typography. There are also sections unique to some countries, Germany has samples of paper money printed by local authorities because inflation had made the Deutschmark worthless, Britain has a section devoted to the lovely graphics promoting the London Underground. Each chapter starts with an interesting and comprehensive overview explaining how each countries existing design styles and designers were influenced by Deco and then the following pages reproduce printed examples, more than two thousand color illustrations in all.
There is an American edition in the Chronicle series: Streamline: American Art Deco (ISBN 0811806626) following the same subject format over 132 pages. Also worth checking out is Patricia Kery's 'Art Deco Graphics' (ISBN 0500283532) a big book with 476 illustrations which looks at magazines, posters, fashion and books rather than commercial print and packaging which is the main strength of the Fili and Heller book. For the money though I don't think 'Euro Deco' can be beat.
Fili and Heller write in the introduction that Art Deco would have been launched sooner had it not been for the First World War interrupting the plans of the French to stage a huge trade fair to showcase their commercial creativity. The world had to wait until 1925 for the Paris 'Exposition des Arts Decoratifs et Industriels Moderne' to kick-start a new visual culture.
The six nation chapters are sub-divided into graphic sections like: culture, fashion, beauty, industry or typography. There are also sections unique to some countries, Germany has samples of paper money printed by local authorities because inflation had made the Deutschmark worthless, Britain has a section devoted to the lovely graphics promoting the London Underground. Each chapter starts with an interesting and comprehensive overview explaining how each countries existing design styles and designers were influenced by Deco and then the following pages reproduce printed examples, more than two thousand color illustrations in all.
There is an American edition in the Chronicle series: Streamline: American Art Deco (ISBN 0811806626) following the same subject format over 132 pages. Also worth checking out is Patricia Kery's 'Art Deco Graphics' (ISBN 0500283532) a big book with 476 illustrations which looks at magazines, posters, fashion and books rather than commercial print and packaging which is the main strength of the Fili and Heller book. For the money though I don't think 'Euro Deco' can be beat.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.5 out of 5 stars
4 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
Graphic nostalgia
Aug 1 2007
By Robin Benson
- Published on Amazon.com
Format:Hardcover
The origins of this book were six from the Chronicle Deco series. They covered European commercial art (1920 to 1940) from Britain, France, Germany, Holland Italy and Spain and about half of each is reproduced in this excellent and beautiful looking book.
Fili and Heller write in the introduction that Art Deco would have been launched sooner had it not been for the First World War interrupting the plans of the French to stage a huge trade fair to showcase their commercial creativity. The world had to wait until 1925 for the Paris 'Exposition des Arts Decoratifs et Industriels Moderne' to kick-start a new visual culture.
The six nation chapters are sub-divided into graphic sections like: culture, fashion, beauty, industry or typography. There are also sections unique to some countries, Germany has samples of paper money printed by local authorities because inflation had made the Deutschmark worthless, Britain has a section devoted to the lovely graphics promoting the London Underground. Each chapter starts with an interesting and comprehensive overview explaining how each countries existing design styles and designers were influenced by Deco and then the following pages reproduce printed examples, more than two thousand color illustrations in all.
There is an American edition in the Chronicle series: Streamline: American Art Deco following the same subject format over 132 pages. Also worth checking out is Patricia Kery's Art Deco Graphics, a big book with 476 illustrations which looks at magazines, posters, fashion and books rather than commercial print and packaging which is the main strength of the Fili and Heller book. For the money though I don't think 'Euro Deco' can be beat.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Fili and Heller write in the introduction that Art Deco would have been launched sooner had it not been for the First World War interrupting the plans of the French to stage a huge trade fair to showcase their commercial creativity. The world had to wait until 1925 for the Paris 'Exposition des Arts Decoratifs et Industriels Moderne' to kick-start a new visual culture.
The six nation chapters are sub-divided into graphic sections like: culture, fashion, beauty, industry or typography. There are also sections unique to some countries, Germany has samples of paper money printed by local authorities because inflation had made the Deutschmark worthless, Britain has a section devoted to the lovely graphics promoting the London Underground. Each chapter starts with an interesting and comprehensive overview explaining how each countries existing design styles and designers were influenced by Deco and then the following pages reproduce printed examples, more than two thousand color illustrations in all.
There is an American edition in the Chronicle series: Streamline: American Art Deco following the same subject format over 132 pages. Also worth checking out is Patricia Kery's Art Deco Graphics, a big book with 476 illustrations which looks at magazines, posters, fashion and books rather than commercial print and packaging which is the main strength of the Fili and Heller book. For the money though I don't think 'Euro Deco' can be beat.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Amazing collection of deco graphic design
July 20 2007
By E. Johnson
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
This book is filled with beautiful examples of European art deco graphic design. A must for designers and deco fans.
0 of 1 people found the following review helpful
5.0 out of 5 stars
AMAZING ART
Aug 24 2009
By S. Myers
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
This book has done so much for me artistically and for my husband's love of graphic design. I even had a tattoo designed using one of the pieces from this book. There's a good variety of pieces ranging from anti-alcohol calendars to perfume ads and typography from this general time frame that is the early 1900's. I would highly recommend it!!!!
›
Go to Amazon.com to see all 4 reviews
4.5 out of 5 stars
Listmania!
Look for similar items by category
- Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Graphic Arts
- Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Typography
- Books > Arts & Photography > History & Criticism > Regional > European
- Books > Arts & Photography > Instructional & How-To
- Books > Arts & Photography > Schools, Periods & Styles > Modern
- Books > Computers & Technology > Graphic Design
Feedback
Would you like to update product info or give feedback on images?
