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Europe: A Fearless Guide to International Communication and Behavior
 
 

Europe: A Fearless Guide to International Communication and Behavior [Paperback]

Mary Murray Bosrock , Craig J. MacIntosh
4.0 out of 5 stars  See all reviews (1 customer review)

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From Library Journal

Bosrock based her information in this guide to international travel on her own extensive travels and consultations with others, like embassy officials, who should know what they are talking about. It begins with brief but informative chapters offering general rules of thumb on matters such as body language, manners, entertaining, dress, and attitudes toward women in 18 European countries (former Iron Curtain countries are not included). For example, don't touch a Swede but don't recoil if a Greek touches you; it is wisest not to use first names with people you've just met, although the British and Irish won't think such informality rude. The book is primarily intended for business people for whom a faux pas can be a costly mistake but will be useful for any traveler wishing to feel more comfortable in a foreign land. Advice is also given on entertaining European visitors to the United States. Highly recommended for public and corporate libraries.
- Mary C. Kalfatovic, Telesec Lib. Svcs., Washington, D.C.
Copyright 1994 Reed Business Information, Inc.

Review

"We now have real competition with other major nations and we must understand their cultures and ways of doing business. Mary Bosrock tells us how in an easy and effortless manner. First she gives us some general information on "how to go international," some general rules of behavior and then an excellent country-by-country description and analysis. The book is easy to read and well organized." -- Minnesota International Center Communiqu , March 1994.

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4.0 out of 5 stars Do the due diligence!, May 3 2002
By 
Christopher M Selner (Collegeville, MN United States) - See all my reviews
This review is from: Europe: A Fearless Guide to International Communication and Behavior (Paperback)
Ex-pats going to Europe, have no fear, this book has been written for you. With globalization now in full force, more and more international business opportunities are becoming available. But beware, the way business is done abroad is very different than in the US. Don't make the common mistakes Americans make in Europe; ie. be formal, use Mr.(last name) instead of just "Bill". Do your homework. Even American giants such as Jack Welch of GE and the Chrysler Corporation have had trouble because they did not prepare. This book gives information on the various countries in Europe and will provide you with all the the "little" things that will make your business meeting or social gathering a success.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Do the due diligence!, May 3 2002
By Christopher M Selner - Published on Amazon.com
This review is from: Europe: A Fearless Guide to International Communication and Behavior (Paperback)
Ex-pats going to Europe, have no fear, this book has been written for you. With globalization now in full force, more and more international business opportunities are becoming available. But beware, the way business is done abroad is very different than in the US. Don't make the common mistakes Americans make in Europe; ie. be formal, use Mr.(last name) instead of just "Bill". Do your homework. Even American giants such as Jack Welch of GE and the Chrysler Corporation have had trouble because they did not prepare. This book gives information on the various countries in Europe and will provide you with all the the "little" things that will make your business meeting or social gathering a success.
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