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Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
 
 
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Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events [Hardcover]

Judy Allen (Author)
4.1 out of 5 stars  See all reviews (8 customer reviews)

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Review

“…we highly recommend this well-organised, very practical book to all event planners…” (getAbstract.com, 8th November 2005)

Book Description

For event planners, there's no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your company's image — from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:
  • Choosing the best venue
  • Preparing and managing the budget
  • Scheduling and staffing
  • Coordinating food and beverage, décor, entertainment, and themes
  • Working with professionals, such as public relations firms and creative directors.

What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event Planning:

  • Includes sample costing forms to help you generate a detailed project plan and budget.
  • Explains what you need to ask before you contract with suppliers.
  • Is loaded with practical tips and examples that will help you avoid expensive mistakes.
  • Features a companion website with forms from the book, additional forms, author Q&A, and more.

Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fundraisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries
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Inside This Book (Learn More)
First Sentence
Designing and producing an event-whether it be a meeting, corporate event, fund-raising gala, conference, convention, incentive or other special event-has been compared to directing a movie but is actually more like a live stage production. Read the first page
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Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

8 Reviews
5 star:
 (3)
4 star:
 (3)
3 star:
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2 star:    (0)
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Average Customer Review
4.1 out of 5 stars (8 customer reviews)
 
 
 
 
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4.0 out of 5 stars Helpful, but not the best book to read on event planning, Jan 2 2007
By 
Angela Medaglia (Ottawa, ON, Canada) - See all my reviews
(REAL NAME)   
This review is from: Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (Hardcover)
This book was helpful with mapping out an event you are in the process of planning. This book is more focused on very large, extravagant events. They do offer some examples of smaller parties, again though the focus is on big events. They do have timelines, and sample forms that I found very helpful when planning an event of any size. I recommend this book as a reference...however if you don't have any knowledge with event planning you may find this a little overwhelming.
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5.0 out of 5 stars Live & Learn, Sep 7 2002
This review is from: Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (Hardcover)
As a spokesperson for a national woman's interest group, I now understand why taking my potential contributors to a gentlemen's club might have been a faux pas.
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5.0 out of 5 stars All inclusive Event Planning, April 5 2002
By 
"carao" (Defiance, Ohio USA) - See all my reviews
This review is from: Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (Hardcover)
Having planned many events in the past six years, I already had a great "base" of experience. I was looking for a great guide to cover all the bases. This is it! Each chapter details all aspects of event planning and prompts you to think about how you can apply the suggestions to your own events. I was inspired to think outside the box to make events more unique and memorable. Additionally, budgeting and proposal crafting were discussed to aid the event planner in making a succinct and accurate budget/proposal for a client. This book is a "must-have" for any serious event planner.
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