Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, Relate: Amazon.ca: Bernd H Schmitt: Books

Inside This Book (Learn More)

First Sentence
We are in the middle of a revolution. Read the first page

Explore More
Concordance

Tag this product

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

13 Reviews

5 star:		(8)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(3)

Average Customer Review

3.8 out of 5 stars (13 customer reviews)

Share your thoughts with other customers:

Create your own review

Most helpful customer reviews

1.0 out of 5 stars Very disappointed, Feb 26 2004

By

Cathy_H (slightly north of Dallas, TX) - See all my reviews

This review is from: Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, Relate (Hardcover)

With a title like Experiential Marketing, I thought the book would practice what it preached. Instead it took an exciting subject and made elementary points dull and uninspiring.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

4.0 out of 5 stars Resonating and Relevant, Aug 14 2002

By A Customer

This review is from: Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, Relate (Hardcover)

Experiential Marketing strives to make its case that it's important to relate to customers on an emotional basis. Given how much the decision-making process is linked to emotions and not just sheer logic, Schmitt makes a powerful argument that customers need to feel an emotional connection to the company they purchase from. Schmitt does an excellent job of writing a fascinating piece that is sure to help take marketing into the next step. It's as good as Guerilla PR: Wired, which explores how to use that same emotional connection via the Internet and other technological methods.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

1.0 out of 5 stars Old & Obvious News, May 9 2002

By A Customer

This review is from: Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, Relate (Hardcover)

From the perspective of someone who works intimately with major consumer brands, this book was a huge disappointment. There is absolutely nothing new here, as should be evident when most of the approaches held up as paragons of experiential marketing are 5-15 years old. Schmitt acts as though moving past "features and benefits" advertising is a new and controversial idea, when in fact marketing to people's emotions and aspirations has been accepted practice for at least 15 years. Is academia (Schmitt being a professor, not a practicioner) that far behind what has actually been going on in marketing departments and advertising agencies for so long?

Not to mention that every possible brand tactic under the sun can fall under the wide umbrella of "experiential marketing" -- and Schmitt attempts to make examples from virtually any good marketing idea of the last decade in a cluttered and undisciplined format.

I guess I wouldn't be so peeved if I were brand new to the world of mass marketing, and maybe this book wouldn't be such old news. But even for the neophyte, it's nothing more than a collection of neat marketing ideas with little of a distinct theme to hold them together.

If you want to read about accepted marketing tactics of top brands, it's an OK read, but those examples are all around us anyway. If you want to learn how these ideas originated or how you can think about your brand in a new way, it's of no help.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

Share your thoughts with other customers: Create your own review

› See all 13 customer reviews on Amazon.ca

Want to see more reviews on this item?

› Go to Amazon.com to see all 16 reviews 3.7 out of 5 stars

Most recent customer reviews

3.0 out of 5 stars Okay pop/practice book, but a bit lacking...
... in real consumer behavior science. This book serves as something of a followup to "Marketing Aesthetics", and I personally feel that the writing might have lost... Read more

Published on July 26 2001 by S.

1.0 out of 5 stars My Detached Assessment
I didn't actually read this book but stumbled upon its title by accident after having ordered a book on the philosophy of emotions. Read more

Published on July 6 2001 by Christopher Ranieri