- Paperback: 224 pages
- Publisher: Prentice Hall Europe (April 7 1998)
- Language: English
- ISBN-10: 0135706807
- ISBN-13: 978-0135706800
- Product Dimensions: 23.2 x 17 x 1.8 cm
- Shipping Weight: 440 g
- Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: #1,343,337 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
Exploring Techniques of Analysis and Evaluation in Strategy, aims to provide an expanded coverage of the techniques of strategic management, thereby complementing the main text. The book contains nineteen articles of which 9 are written by the Strategic Planning Society's Workshop Leaders. The articles are practical rather than discursive, and each one deals with an individual tool or technique that is useful for effective strategic management. The tools and techniques fall into three categories which will be used to carry out: Strategic Analysis, Strategic Choice, Strategic Implementation.
From the Backcover
The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.
--This text refers to an alternate
Paperback
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Customer Reviews
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Most helpful customer reviews
1.0 out of 5 stars
the grammar of the book is very confusing, unclear,
By A Customer
This review is from: Exploring Corporate Strategy (Paperback)
we have to study this book (unfortunately) for Strategic Management which I see very unnecessary for 3rd year in Tourism Management. the book sucks! the sentences are not good structured and some subjects are not clear. i wouldn't recommend this book to anybody. I like to read books written by American authors.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
both a basic and sophisticated book,
By
This review is from: EXPLORING CORPORATE STRATEGY. (Paperback)
This book has been used by 600000 students worldwide. It is a well balanced book which both covers the basics of strategic managment and the more sophisticated areas using three lenses - which are different ways of seeing strategy. It is well structured and easy to dip into. The cases are varied and international.I use this book as a core text book in undergraduate and Masters courses on Strategy. I have contributed to it so could be considered as biased but I do not receive any money for increased circulation.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.3 out of 5 stars (9 customer reviews) 17 of 18 people found the following review helpful:
5.0 out of 5 stars
An excellent introduction to Strategic Management,
By Chatterbox - Published on Amazon.com
This review is from: Exploring Corporate Strategy: Text and Cases (Paperback)
This is one of my favourite strategy texts. At first, I found this book fairly heavy reading. However, once I got deeper into the subject, I found it very useful (especially when I was studying for an MBA). I believe that the text provides the reader with a good grounding on strategic principles on which to build more specialist knowledge of the subject.The text covers all the key steps of strategy development including analysis, selection and implementation. For each step, Johnson and Scholes also provides a number of techniques (including, PEST analysis, Porter's Diamond, Porter's Five Forces, Value Chain analysis, SWOT, Cultural Web, etc). 11 of 13 people found the following review helpful:
5.0 out of 5 stars
Best study book in Strategy currently available,
By Roland Buresund - Published on Amazon.com
This review is from: Exploring Corporate Strategy: Text and Cases (Paperback)
When being midway in my MBA Strategy course, I bought this book. I've never regretted it, and it continues to be one of my favorites. In fact, I have many times wished I had it as my study litterature, as the authors manage to get thru a number of subjects in sufficient detail to make it understandable. I would recommend this book to anyone interested in the subject. If you're not interested in Strategy, skip this book, as they are very concentrated on making you understand and learn what they are discussing. In short, I won't trade this book for anything, it saved my hide a number of times during study and I keep getting back to it to refresh my memory or understand some finer points.
5.0 out of 5 stars
katz - CIMA,
By katz - Published on Amazon.com
This review is from: EXPLORING CORPORATE STRATEGY. (Paperback)
I am now at the final level of CIMA. In the previous level of CIMA I used this book for one of the papers.
This is one wonderfully written book on this dynamic subject. The authors explain cleary - and above all - in plain simple english the various ways in which strategies are formulated and implemented. The book starts by giving an example of a merger between AOL and Time Warner and then proceeds to Introduce Strategy in broadest terms. In this chapter take a note of the Johnson and Scholes Strategic Management Model. This book totally builds upon this model. Frequently turning back to this model is a useful visual tool that helps you understand where you're heading towards. The book covers the following areas: 1. Introduction to Strategy 2. Environmental Analysis 3. Corporate and Business Strategy 4. Implementing Also this book gets the '5 stars' for the cases that are presented at the end of text. The cases at the end are great collection to test your knowledge. This is the one book that every student of a strategy class will have to read. Also I believe that this book will never gather dust in any students shelves. Hey stop thinking, stop scratching your head, Go get yourself an academic introduction to the corporate strategy world. Go now. |
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