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Exploring Web and Multimedia Writing: The Art of Words in a Visual World [Paperback]

Juliet Davis

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Book Description

May 25 2013 Applied English
Exploring Web and Multimedia Writing: The Art of Words in a Visual World is a one of a kind resource designed to help students and professionals effectively write for the Web and multimedia applications. This book will help readers create impressive content for interactive media by bridging the gap between strong writing and visual communication. Exploring Web and Multimedia Writing: The Art of Words in a Visual World can be used for self study or in a variety of courses including web design, portfolio development, writing for multimedia, copywriting, online journalism and creative writing courses. Because great design is content driven and strong writing comes first, this book concentrates on showing readers how to write the text, while carefully considering their audience and purpose.

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"By covering diverse areas such as information design, copywriting, electronic literature and social media, Exploring Web and Multimedia Writing is a comprehensive, interdisciplinary look at the most popular forms of professional writing for the web."

"Professor Davis' own background in experimental media, copywriting and professional web design gives this textbook its unique perspective. Her background as an award-winning teacher explains her ability to identify and explain the most sophisticated and diverse models for interactive writing, as well as her skill with warning against unprofessional or unethical writing styles on the web."

About the Author

Juliet Davis (Department of Communication, the University of Tampa) is an artist, theorist, and multimedia developer teaching and researching in interactive media, visual culture, and media writing. Prior to coming to the University of Tampa, she served as Chairperson of Media Arts and Associate Dean at the International Academy of Design where she developed many new academic programs and curricula in media arts. Davis's articles have appeared in such peer-reviewed publications as Leonardo (MIT Press), Journal of Film and Video (University of Illinois Press), and others. Her interactive media work has been exhibited in museums and festivals internationally, such as SIGGRAPH, ISEA, FILE, Institute of Contemporary Art (London, England), MAXXI Museum (Rome, Italy), and Sydney Opera House (Australia). She was also awarded Honorable Mention in the Art of the Digital Show by Neal Benezra, Director of the San Francisco Museum of Modern Art. Davis earned her Bachelor of Arts Degree in Honors English from Indiana University, A Master's of Arts in Teaching English from Brown University and a Master's of Fine Arts degree in Visual Art from Vermont College.

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