Export & Import - Winning in the Global Marketplace is a practical handbook for how to do international business. It suits both the person who is new to the game as well as representatives of business organizations who want to improve their skills for a more advanced professional approach. The book takes the reader step by step through most challenges such as culture, women in international business, researching market information, finding and activating a foreign representative, setting up distribution channels, export pricing, shipping, how to get paid, dealing with different currencies, adapting products/services, sales material and organizations to new markets, legalities, staff training and much more. The text contains hundreds of real-life examples from the author's over 40 years of experience conducting international business in about 100 countries. It also presents case studies from other business people and organizations. Most chapters are divided into two sections. The first delivers basic information and the second, more detailed coverage of the chapter topic. Each chapter has a summary, checklists, and exercises that allow the reader to apply what has been learned as they answer the questions. Also included are links to relevant web sites. At the end of the book is an extensive list of links that readers can consult for more information. The book provides information about international markets in easily understandable language, with step-by-step approaches for every element of business activities, clear descriptions and facts along with hundreds of real-life examples, how to find and activate a foreign business partner and the differences between doing business in a variety of markets. The content and learning concepts have been tested and proven. Hundreds of international companies and more than 5000 students and executives have participated in Export Pro Inc.'s educational and professional development programs and used other books written by Leif Holmvall. For sample pages of the book and a list of the contents, visit www.exportpro.com. A teacher's handbook will be available late 2011.
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1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Excellent value for money, solid practical advice and checklists to start exporting your company's products and services overseas, while avoiding the most common mistakes.
As a longtime international sales and business development manager at various companies I heard about this book only recently on a LinkedIn group. Canadian companies seem reluctant or fearful of exporting (other than to the USA) and end up with all their revenue stream 'eggs' in one vulnerable basket.
Export & Import shows you why you should export and then gives you a clear set of actions and checklists to identify suitable export markets, find distributors and dealers, price your product correctly and make better margins than you do in your domestic market.
It also shows you the pitfalls in dealing with different cultures and timezones and helps you avoid them. This is not some academic 'market penetration strategy', it is a solid set of common-sense actions to successfully export (and import) backed up with lots of examples and stories from the author's war chest of experience. It's a cheap way to learn from other people's mistakes.
I would like to see more detail on things like INCO terms , letters of credit and the new US (and Canadian) Foreign Corrupt Practices Acts but there are plenty of pointers to information on the web for everything from country profiles to market analysis and much more.
It's a very readable 'What they didn't teach you at business school about Exporting' book. I like it.
As a longtime international sales and business development manager at various companies I heard about this book only recently on a LinkedIn group. Canadian companies seem reluctant or fearful of exporting (other than to the USA) and end up with all their revenue stream 'eggs' in one vulnerable basket.
Export & Import shows you why you should export and then gives you a clear set of actions and checklists to identify suitable export markets, find distributors and dealers, price your product correctly and make better margins than you do in your domestic market.
It also shows you the pitfalls in dealing with different cultures and timezones and helps you avoid them. This is not some academic 'market penetration strategy', it is a solid set of common-sense actions to successfully export (and import) backed up with lots of examples and stories from the author's war chest of experience. It's a cheap way to learn from other people's mistakes.
I would like to see more detail on things like INCO terms , letters of credit and the new US (and Canadian) Foreign Corrupt Practices Acts but there are plenty of pointers to information on the web for everything from country profiles to market analysis and much more.
It's a very readable 'What they didn't teach you at business school about Exporting' book. I like it.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.2 out of 5 stars
5 reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars
Practical Advice For How to Go Global From An Expert
Mar 28 2012
By Biz Growth Guy
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I help international companies succeed in the United States. I have been doing this as a consultant for over 10 years. Before that, like the author Leif Holmvall, I traveled the world for 12 years as an international salesman. I share this with you so you have some idea of the qualifications I posses to make this recommendation. Simply put, Leif has succeeded where academia and government organizations (Small Business Administration, etc...) have failed in creating the first useful, practical, easy to digest guide for taking your private business global.
To Business Owners Everywhere: If you read this book, plan as he says, engage local experts to use as a sounding board and to advise where needed, and then fully commit your company to this endeavor YOU WILL SUCCEED. More than that you and your company will grow not only from increased international sales but also from the agility and product innovation that comes from competing in a broader world market.
I highly recommend this book be read cover to cover and then kept readily accessible in your company's business library as a resource to continually guide you through the global expansion process.
Mike Gomez
President, Allegro Consulting - the business growth specialist
Growth is Everything
[...]
To Business Owners Everywhere: If you read this book, plan as he says, engage local experts to use as a sounding board and to advise where needed, and then fully commit your company to this endeavor YOU WILL SUCCEED. More than that you and your company will grow not only from increased international sales but also from the agility and product innovation that comes from competing in a broader world market.
I highly recommend this book be read cover to cover and then kept readily accessible in your company's business library as a resource to continually guide you through the global expansion process.
Mike Gomez
President, Allegro Consulting - the business growth specialist
Growth is Everything
[...]
3.0 out of 5 stars
Good Information
April 28 2013
By YASEEB RAKIB
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Book is well written and full of great information. Author provides great ideas. I felt I could obtain the similar info with extensive research online, so the book definitely saved time. I wish it provided more step by step guide and newcomers in the biz.
1 of 2 people found the following review helpful
5.0 out of 5 stars
Export & Import: Winning in the Global Marketplace by Leif Holmvall
Nov 6 2011
By Gene J. Malvino
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I have taught higher education international business and marketing courses for over 21 years. During this time I have used or reviewed numerous texts for several levels of instruction in international business, marketing, export/import and international negotiations. Most of the texts used in colleges and universities today tend to be academic, theoretical and can cost a student upwards of $200.
There is a vast need for export/import texts and ancillary teaching materials to satisfy the needs of corporate/executive training, seminar/workshop, community college, small business development and international trade center markets, as well as the university level.
In my professional opinion, I believe that, in its class and price range, Export & Import: Winning in the Global Marketplace by Leif Holmvall is the best book on today's export/import book market. It is far superior to export/import books produced by government agencies, other authors and publishers.
The major strengths of this text (and soon to be available teacher's handbook, Power Point presentations, group work exercises and exams) is its clarity, conciseness, ease of reading, excellent illustrations and graphics, practical hands-on approach, supported by real world examples. This book will serve both the beginner and the seasoned export/importer as a valuable, comprehensive, text and reference guide. This book reflects the world-wide experience and entrepreneurship of the author as a successful practitioner and not that of merely a theoretician.
Gene J. Malvino
Professor (retired) International Business and Marketing,
Small Business Development and International Trade Center Export Business Coach
There is a vast need for export/import texts and ancillary teaching materials to satisfy the needs of corporate/executive training, seminar/workshop, community college, small business development and international trade center markets, as well as the university level.
In my professional opinion, I believe that, in its class and price range, Export & Import: Winning in the Global Marketplace by Leif Holmvall is the best book on today's export/import book market. It is far superior to export/import books produced by government agencies, other authors and publishers.
The major strengths of this text (and soon to be available teacher's handbook, Power Point presentations, group work exercises and exams) is its clarity, conciseness, ease of reading, excellent illustrations and graphics, practical hands-on approach, supported by real world examples. This book will serve both the beginner and the seasoned export/importer as a valuable, comprehensive, text and reference guide. This book reflects the world-wide experience and entrepreneurship of the author as a successful practitioner and not that of merely a theoretician.
Gene J. Malvino
Professor (retired) International Business and Marketing,
Small Business Development and International Trade Center Export Business Coach
›
Go to Amazon.com to see all 5 reviews
4.2 out of 5 stars
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