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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis Hardcover – Feb 11 2011

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Product Details

  • Hardcover: 208 pages
  • Publisher: Oxford University Press (Feb. 11 2011)
  • Language: English
  • ISBN-10: 0199744335
  • ISBN-13: 978-0199744336
  • Product Dimensions: 23.6 x 2.5 x 16.3 cm
  • Shipping Weight: 431 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #360,813 in Books (See Top 100 in Books)
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Product Description


Exposing the Magic of Design fits perfectly into a long-empty slot on the bookshelves of practitioners and students. His theory of synthesis will engage your brain six ways from Sunday, while the practical, actionable methods will change your process immediately. We have needed this book!

Steve Portigal
Principal, Portigal Consulting

Structured in three logical parts - theory, business value, and practical guidelines - Kolko's book is a must-read for those looking for a clear explanation of how to move from design research to design solutions.

Mark Vanderbeeken
Senior Partner, Experientia

" students, practitioners of design in all disciplines dealing with product development, and business owners have much to gain from reading this volume." -- PsycCRITIQUES

About the Author

Jon Kolko is an Associate Creative Director at frog design and the Founder and Director of Austin Center for Design, an educational institution in Texas. He has worked extensively in the professional world of interaction design, solving the problems of Fortune 500 clients. Prior to working at frog, Kolko was a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in shaping the Interaction and Industrial Design undergraduate and graduate programs. Kolko sits on the Board of Directors for the Interaction Design Association, and is the Editor-in-Chief of interactions magazine, published by the ACM.

Inside This Book

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews on (beta) HASH(0xa51e04d4) out of 5 stars 6 reviews
10 of 12 people found the following review helpful
HASH(0xa3262528) out of 5 stars A book that practices what it preaches Feb. 1 2011
By David W. Gray - Published on
Format: Hardcover Verified Purchase
An excellent book that provides what most books don't: theory and principles backed up by practical examples and clear guidance on how to execute. It's a book for those who not only want to understand but want to do. "Exposing the Magic of Design" will help those who want to create design-centric organizations and lead their industries.
16 of 23 people found the following review helpful
HASH(0xa3262954) out of 5 stars Not worth for price and Feb. 23 2011
By BizDiz - Published on
Format: Hardcover Verified Purchase
Jon is recycling his old essays/articles in a book form. I was highly disappointed after 1 year of waiting to read this book. You can find better articles/info on net for free. I would give him 1 and half stars rating to cover design synthesis in his book.
I bought this book based on Jon's and Oxford's reputation. However, both failed terribly to deliver a value. Not worth spending $36 for 2 or 3 good articles that you can get on internet for free. I would give 3 stars if they set price less than $10.
1 of 1 people found the following review helpful
HASH(0xa3262b7c) out of 5 stars Straightforward and easy to read Feb. 17 2014
By A. Fineman - Published on
Format: Hardcover
I've read a lot of articles, blog posts, etc. on topics related to this, and I give Mr. Kolko a lot of credit for being concise, straightforward, and as concrete as possible in most sections.

I think the book would be very useful to someone who is interested in a career in design research, but wants to learn what it entails exactly. There are several case studies written by people in industry about methods they use in business.
HASH(0xa3262cf0) out of 5 stars Awesome manual to guide execution and facilitation Feb. 5 2016
By Mike Swindler - Published on
Format: Kindle Edition Verified Purchase
Many Design Thinking texts are filled with case studies to prove the process and esoteric theories on the topic. This text boils it down to a set of processes to facilitate a designed outcome. The more esoteric texts have their place, but this text will work as a practitioners handbook. Love this book!
1 of 2 people found the following review helpful
HASH(0xa3262c6c) out of 5 stars fantastic work. April 12 2014
By zaxmyth - Published on
Format: Kindle Edition Verified Purchase
very valuable collection of ideas and methods for making synthesis a meaningful, repeatable and explainable part of the design process.