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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis Hardcover – Feb 11 2011

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Most Helpful Customer Reviews on (beta) 4 reviews
10 of 12 people found the following review helpful
A book that practices what it preaches Feb. 1 2011
By David W. Gray - Published on
Format: Hardcover Verified Purchase
An excellent book that provides what most books don't: theory and principles backed up by practical examples and clear guidance on how to execute. It's a book for those who not only want to understand but want to do. "Exposing the Magic of Design" will help those who want to create design-centric organizations and lead their industries.
14 of 20 people found the following review helpful
Not worth for price and Feb. 23 2011
By BizDiz - Published on
Format: Hardcover Verified Purchase
Jon is recycling his old essays/articles in a book form. I was highly disappointed after 1 year of waiting to read this book. You can find better articles/info on net for free. I would give him 1 and half stars rating to cover design synthesis in his book.
I bought this book based on Jon's and Oxford's reputation. However, both failed terribly to deliver a value. Not worth spending $36 for 2 or 3 good articles that you can get on internet for free. I would give 3 stars if they set price less than $10.
1 of 1 people found the following review helpful
fantastic work. April 12 2014
By zaxmyth - Published on
Format: Kindle Edition Verified Purchase
very valuable collection of ideas and methods for making synthesis a meaningful, repeatable and explainable part of the design process.
1 of 1 people found the following review helpful
Straightforward and easy to read Feb. 17 2014
By A. Fineman - Published on
Format: Hardcover
I've read a lot of articles, blog posts, etc. on topics related to this, and I give Mr. Kolko a lot of credit for being concise, straightforward, and as concrete as possible in most sections.

I think the book would be very useful to someone who is interested in a career in design research, but wants to learn what it entails exactly. There are several case studies written by people in industry about methods they use in business.