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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis Hardcover – Feb 11 2011
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Exposing the Magic of Design fits perfectly into a long-empty slot on the bookshelves of practitioners and students. His theory of synthesis will engage your brain six ways from Sunday, while the practical, actionable methods will change your process immediately. We have needed this book!
Principal, Portigal Consulting
Structured in three logical parts - theory, business value, and practical guidelines - Kolko's book is a must-read for those looking for a clear explanation of how to move from design research to design solutions.
Senior Partner, Experientia
"...design students, practitioners of design in all disciplines dealing with product development, and business owners have much to gain from reading this volume." -- PsycCRITIQUES
About the Author
Jon Kolko is an Associate Creative Director at frog design and the Founder and Director of Austin Center for Design, an educational institution in Texas. He has worked extensively in the professional world of interaction design, solving the problems of Fortune 500 clients. Prior to working at frog, Kolko was a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in shaping the Interaction and Industrial Design undergraduate and graduate programs. Kolko sits on the Board of Directors for the Interaction Design Association, and is the Editor-in-Chief of interactions magazine, published by the ACM.
Inside This Book(Learn More)
Most Helpful Customer Reviews on Amazon.com (beta)
I bought this book based on Jon's and Oxford's reputation. However, both failed terribly to deliver a value. Not worth spending $36 for 2 or 3 good articles that you can get on internet for free. I would give 3 stars if they set price less than $10.
I think the book would be very useful to someone who is interested in a career in design research, but wants to learn what it entails exactly. There are several case studies written by people in industry about methods they use in business.
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