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FOCUS GROUPS
 
 
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FOCUS GROUPS [Plastic Comb]

Sage Publications (Editor)
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Hardcover CDN $113.29   -- --
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Plastic Comb CDN $68.75   -- --
Plastic Comb, April 26 2000 --   -- --
There is a newer edition of this item:
Focus Groups: A Practical Guide for Applied Research Focus Groups: A Practical Guide for Applied Research 4.8 out of 5 stars (6)
CDN$ 68.75
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Review

"We want people to listen to us... Focus group interviewing is about listening. It is about paying attention... being nonjudgmental... When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard." -- Richard A. Krueger & Mary Anne Casey From Preface "Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner." -- Judith Berkowitz "This book is packed with sound advice and detailed approaches, making this method a success... If you are even thinking about doing any kind of group interview, this is the place to start." Nursing Times

Book Description

'I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit' - British Journal of Education Technology The Third Edition of the 'standard' for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
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Groups are a common experience. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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6 Reviews
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4.8 out of 5 stars (6 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful
5.0 out of 5 stars A superb research guide!, Jun 20 2000
By 
"paladin_red" (Edmonton, Canada) - See all my reviews
This review is from: FOCUS GROUPS (Plastic Comb)
Krueger's book on focus groups has been by far the most useful guide in terms of the step-by-step approach used. Everything from concise budgeting techniques to handling those "difficult" participants are outlined neatly and in a straight-forward fashion. The appendices after each chapter are also really helpful especially for beginner researchers such as myself. I borrowed this book from the library for a summer marketing research job and it was all I needed for the focus group portion. Recommended to me by my marketing prof, I in turn highly recommend it!
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5.0 out of 5 stars Great book, Dec 9 2010
This review is from: Focus Groups: A Practical Guide for Applied Research (Plastic Comb)
It's a book describing very well each stepts for to have a professional focus group. The authors of this book know very well the process a focus group. Most people believe than to have a focus group it is a very simple process. After to have reading this book, I understood than having a professional focus group than we have a process and a procedural to follow. Great investment.

Serge
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5.0 out of 5 stars Simply an Excellent Guide, Jan 11 2005
By A Customer
This review is from: FOCUS GROUPS (Plastic Comb)
This is simply an excellent guide to conducting focus groups. The text is highly approachable. Ideas are easy to apply in practice. I've conducted focus groups basically using this book to guide the whole process, with great results. Thanks.
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› Go to Amazon.com to see all 12 reviews  4.3 out of 5 stars 
 
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