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Learn to choose your platform, plan your strategy, and spread your message with Facebook!
Ready to build the next knockout Facebook app? Whether you're starting out with a humble (but useful!) HTML tag to welcome visitors to your Facebook page or planning a fully integrated Web site that connects your visitors with their Facebook friends, this book has the scoop. If you know justa bit about HTML and basic scripting, you're ready to go!
Find the fish — see how you can put your product or servicebefore Facebook users and "fish where the fish are" with apps and Pages
Get the tools — check out the Facebook Developer app and choose a text editor, hosting service, and scripting language
Explore APIs — learn about OAuth 2.0, Graph API, Real-Time Objects, the Search API, and more
Make it mobile — program your app on the iPhone or Android Facebook SDK
Be businesslike — turn app development into a business, advertise and sell your apps, and keep up with the rules
Open the book and find:
How to create developer and test accounts
Tips for setting up an app-hosting foundation
Steps for creating a 5-minute app
How to recreate your Web site within Facebook
Integration points and how to use them
Cool ways to use Social Plugins
How to translate your Web site into multiple languages
Pitfalls to avoid
Install the Facebook toolkit and use the Graph API
Use Facebook Markup Language and Facebook Query Language
Create applications for marketing and making money
Boost your brand with a Facebook page
Jesse Stay is a social media technologist, consultant, and developer who specializes in Facebook and related technologies that enable business owners to reach their customers in a viral manner. He is Social Media Director for the LDS Church as well as founder and CEO of Stay N Alive Productions.