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Review
--Walter Isaacson, author of Einstein: His Life and Universe
“Kirkpatrick’s amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it ’s fascinating to read what resulted.”
--Chris Anderson, editor of Wired and author of The Long Tail
“A thoughtful, even-handed analysis of the Web site’s impact. . . . The Facebook Effect leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power.”
--David Pogue, The New York Times Book Review
“The Facebook Effect is actually two books in one. One part is the exhaustively reported story of Facebook’s founding and meteoric rise to near ubiquity; the other is a thoughtful analysis of its impact."
--Ethan Gilsdorf, The Boston Globe
“Engrossing. . . . A detailed and scrupulously fair history of [Facebook].”
--Rich Jaroslovsky, Bloomberg Businessweek
“Kirkpatrick gives the reader a detailed understanding of how the company grew from a 2004 Harvard dorm-room project into the world’s second-most-visited site after Google."
--Michiko Kakutani, The New York Times
“A fascinating book.”
--Dan Fletcher, Time
“Kirkpatrick’s telling of the early days of Facebook is exciting. . . . His reporting skills are impressive.”
--Rachel Metz, Associated Press
“Fast-paced. . . . makes for gripping reading.”
--G. Pascal Zachary, The San Francisco Chronicle
“Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on.”
—Don Tapscott, The Globe and Mail (Toronto)
Product Description
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.
How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
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Most helpful customer reviews
3 of 3 people found the following review helpful:
4.0 out of 5 stars
`Facebook makes it easier for people to organize themselves.',
By J. Cameron-Smith "Expect the Unexpected" (ACT, Australia) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)
This review is from: Facebook Effect, The: Dominating the Way People Communicate (Hardcover)
Many of us use Facebook nearly every day, and some use it even more frequently. But how did this particular social network come to exist, and why is it now the most popular social network in the world?
Originally known as [...], it was launched on 4 February 2004 from Mark Zuckerberg's dormitory room at Harvard. In the beginning, it was only available to those with Harvard eMail addresses. From such small beginnings, the site has grown to have around 500 million members today. In part of this book, David Kirkpatrick tells the story of the development and growth of Facebook from 2004 to 2010. The second part of the book includes chapters focussed on the place (and impact) of Facebook: `Facebook and the World'; `Changing our Institutions'; `The Evolution of Facebook'; and `The Future'. David Kirkpatrick spoke with a number of those involved with the early development of Facebook, including Mark Zuckerberg. This account of how a group of students were able to envisage and deliver the phenomenon that is now Facebook makes for fascinating reading. The development of Facebook is a curious blend of vision, commitment and self-belief coupled with the ability (mostly presented as Zuckerman's) to access advice from [...] veterans where required. To illustrate the impact of Facebook, the book opens with an account of how Oscar Morales, a civil engineer from Barranquilla, Colombia, formed a Facebook group in 2008 protesting the Revolutionary Armed Forces of Colombia. This Facebook activity quickly inspired massive, real-life protests against the leftist rebels. Yes, it's a dramatic illustration of how, in just a few years, Facebook has impacted on people and institutions around the world, by providing another effective communication medium. Kirkpatrick then returns to Zuckerberg in late 2003 when he was experimenting with a number of online projects. But it was The Facebook that really took off, spreading quickly through the Harvard student body. Then, Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin rolled The Facebook out to other schools. In 2006, the site was expanded to the non-school population. The first part of the book provides a fascinating corporate history of Facebook, largely from the perspective of Mark Zuckerberg. The second part of the book is focussed on the impact of Facebook and raises some of the issues that need to be considered as the site continues to grow in coverage and popularity. As Facebook itself is dynamic and continually evolving, its story will continue to unfold. There are a number of issues in the development and use of Facebook that all of us who participate in it should be mindful of. And, too, there is a sense that there are other versions of the Facebook story still to be told. The book is not without its flaws but it is well worth reading for those who want to know more about the development and impact of one of the most popular internet sites in the world. Jennifer Cameron-Smith
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.3 out of 5 stars (78 customer reviews) 72 of 81 people found the following review helpful:
4.0 out of 5 stars
Fascinating history (but not an analysis)of a global phenomenon,
By Rosebrook111 - Published on Amazon.com
This review is from: Facebook Effect, The: Dominating the Way People Communicate (Hardcover)
Remarkably detailed history of a unique company. Kirkpatrick, a scrupulous journalist, who was encouraged to write the book by Facebook's controversial founder, gives a detailed play-by-play of how Facebook amassed half a billion users. He provides a fascinating history of how the company was built, and manages to touch upon most of the controversies surrounding it. But, perhaps because of the access given to him by Zuckerberg, the founder and not-so-benevolent dictator running the company, he avoids any substantial critique of the actions and motivations of the facebook management team. Possibly because of the book's timing - it must have been completed in April or so - he doesn't address the company's most recent issues and, most importantly, he provides little insight to help the reader understand Zuckerberg and why and how he manages to get himself into so much trouble, particulary around the topic of user privacy, though we get plenty of anecdotes about his behavior and maturation. There is also very little reflection about where Internet advances, as exemplified by facebook, will take our economy or society. But this is still a "must read" for anyone interested in the evolution of the Internet and how facebook got here and managed to monopolize billions of hours of our collective attention.
35 of 38 people found the following review helpful:
5.0 out of 5 stars
Incredibly Insightful Account of the True Facebook Story,
By Andre L. Charoo - Published on Amazon.com
This review is from: Facebook Effect, The: Dominating the Way People Communicate (Hardcover)
I've just finished reading The Facebook Effect, and it was like a movie I didn't want to end. I'm considering reading it again. As a budding internet startup entrepreneur, learning from major successes, such as Facebook, is incredibly valuable. The problem is, where can you learn about the juicy details that essentially positioned a company like Facebook to be so ubiquitous? Details such as:
- how Facebook gained so much traffic early on - how they scaled the site school by school - the major decisions Mark and his team grappled with at every stage - the strategy and thought process that went through Zuckerberg's mind - how they raised their first dollar of investment - what sort of information did they pitch their first professional investors - etc... It includes everything that an internet startup entrepreneur would want to know, encapsulated in one of the world's most fascinating phenomenon -- The Facebook Effect. Enjoy. 36 of 41 people found the following review helpful:
5.0 out of 5 stars
Engaging read,
By M. Clarke - Published on Amazon.com
This review is from: Facebook Effect, The: Dominating the Way People Communicate (Hardcover)
Kirkpatrick was for years one of Fortune's best writers, and that talent is on full display here. He assesses the often broad and complex situations around facebook deftly, in accessible and subtle ways. But it's when he lets his interview subjects speak in their own words -- from founder to current and past executives to investors -- that the book really shines. It's better than a good book, it's an important book.
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