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Fashion: From Concept to Consumer
 
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Fashion: From Concept to Consumer [Hardcover]

Gini Stephens Frings (Author)
List Price: CDN$ 136.05
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Book Description

An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

From the Back Cover

9th Edition

FASHION From Concept to Consumer 

By Gini Stephens Frings

 

 New and updated information in all four parts and 190 illustrations:

 

 

Fashion Fundamentals:

·         Changing U.S. demographics

·         New developments in globalization, sourcing, imports, and quota elimination

·         The newest trade agreements

·         Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems

·         New resources for color and design

·         New information on fashion forecasting and market research

·         Updates on fashion services, web sites, and publications

 

Textiles:

·         Newest high-tech fiber development including PLA, spider silk, and casein

·         Trends in textile product development, production, and marketing

·         Nano-technology and "Smart" or "Performance" fabrics

·         New statistics and technical information

·         New marketing strategies

·         Garment packages and imports

·         New information on trims

 

Manufacturing:

·         Newest information on designers and international fashion centers

·         New designer profiles

·         The changing role of manufacturing

·         Product data management systems

·         Update on global sourcing and imports

·         Brand extensions and acquisitions

·         New information on accessory product development and marketing

·         New information on trade shows, updates on locations and timing of markets

·         Runway vs. showroom

·         Manufacturer/retailer relationships 

 

Retailing:

·         New information on categories, store ownership, and organization

·         New information on shopping center categories

·         Consolidations and acquisitions

·         Global expansion

·         Retailers as manufacturers

·         National brands vs. private label

·         New retail marketing focus

·         Store planning and design

·         Newest trends in retail marketing

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Amazon.com: 5.0 out of 5 stars (5 customer reviews)

2 of 2 people found the following review helpful
5.0 out of 5 stars great book, Oct 30 2008
By Alicja "alexaus" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Fashion: From Concept to Consumer (Hardcover)
It's a great book.. I will definitley recommend to everyone who wants start your own fashion line...

1 of 1 people found the following review helpful
5.0 out of 5 stars Great book!, Feb 17 2011
By stephanie - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Fashion: From Concept to Consumer (Hardcover)
this book is very interesting and FULL of great info!!!! It is required reading for my fashion design business class but would buy it even if it wasn't just for the information it contains. GREAT READ!!!

5.0 out of 5 stars AWESOME, Mar 4 2012
By aclapper32 - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Fashion: From Concept to Consumer (Hardcover)
I am so pleased with this book. I really appreciate that it was not damaged or drawn in! GREAT BUY
› Go to Amazon.com to see all 5 reviews  5.0 out of 5 stars 

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