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Fashioning Reality: New Generation Entrepreneurship [Hardcover]

Ben Barry
4.9 out of 5 stars  See all reviews (15 customer reviews)

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Book Description

March 28 2007
Young people can change the world. Just ask Canadian entrepreneur and international success story Ben Barry. At fourteen, Ben decided to help a friend who had spent money on modeling school but wasn’t receiving any work because she didn’t have “the right look.” Ben sent her pictures to a local magazine and three weeks later, he had successfully booked his first contract—and found his career. He started the Ben Barry Agency in 1997 while still in grade school. Today, the agency scouts and sources models of diverse ages, backgrounds, and sizes; models who have appeared in high-profile fashion magazines and on runways around the world. Fashioning Reality is the fast-paced story of a young entrepreneur whose refreshing approach is changing the fashion industry and influencing the popular perceptions of beauty in the media. Ben shares his challenges, his successes, and his struggles to run a business that remains consistent with his personal values. In running a company that makes a profit by making social change, Ben is only one in a growing movement. He outlines this new model of entrepreneurship and shares the stories of other young business people who are doing well by doing good. Ben also draws on his own experience to provide young people with advice on how to start and run a socially responsible yet profitable business. He shatters the myth that young people have to wait until they obtain advanced academic degrees and decades of experience before starting their own companies. Instead, he explains how youth have all of the knowledge and skills they need to start today. We don’t need to wait, he argues. Instead, we can fashion a new reality.

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MY FIRST MODEL WAS LAUREN. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars The WOW Factor May 11 2007
Format:Hardcover
Ben Barry not only takes you on a journey through the past 10 years of his life, but he opens your eyes to things you wouldn't normally pay attention to.

Fashioning Reality is an inspirational, motivating, and captivating book that is not only for entrepreneurs, but for anyone who appreciates hard work and years of dedication for something you truly feel passionate about.

Simply, wow. Hats off you to Ben Barry, you amaze me!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Motivating and Inspiring April 11 2007
Format:Hardcover
Take a look at the Dove website and you will see for yourself the shocking revelation of the fashion/modeling industry and the "perfect" faces they portray to us as being "the norm". Ben Barry is succeeding in modifying that trend with his personal campaign to involve diverse models in the fashion industry. After seeing the new Dove campaign on TV with older women, women of different sizes and color, it is obvious the fashion world is listening to Ben Barry and putting his "radical" ideas into action.

Fashioning Reality is compelling and sincere. The David and Goliath similarity is spellbinding and inspirational. I couldn't put it down.

Part I deals with his idea of making social change in the fashion world by calling and emailing the who's who of the fashion world. Using his business savvy and his diplomatic style, he explains to companies,that using non-traditional models is a must for today's world and will improve their bottom line. He goes into personal detail about the ups and down of starting a business when you are 14 and have no contacts, capital or even a fax machine! I was completely captivated reading about the incredibly interesting people he meets along the way and how he handled all of this at such a young age.

Part Two delves into Ben's model of entrepreneurship, The Balanced Contract. He introduces us to several other entrepreneurs and their rise to success. The gem of this part and the key to Ben's success, are the 10 questions he asks himself on a regular basis and the answers he gives are invaluable.

These are tools that will equip anyone starting out. Read Ben's book and you will be motivated into achieving your dreams.

I believe it is an essential read for anyone wanting to start a business. It will boost your confidence in your abilities at any age. It is extremely motivating, and I highly recommend it to anyone who is about to embark on any new initiative in their lives.
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2 of 2 people found the following review helpful
5.0 out of 5 stars An inspiring read!! March 10 2007
By J. So
Format:Hardcover
Having worked with Ben for years, I know him to be an ethical business person and leader in the fashion industry. Despite knowing Ben, I was excited to learn so much about his journey in his book. The story is a true inspiration to those interested in fashion and entrepreneurship.

Highly recommended!
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1 of 1 people found the following review helpful
5.0 out of 5 stars An entertaining and insightful read! March 12 2007
By L
Format:Hardcover
It's really refreshing and encouraging reading about the work Ben

Barry is doing to alter the fashion industry's standards for what is

considered "beautiful." This book couldn't come at a more appropriate

time, with so many women of all ages who are rapidly feeling

inadequate when comparing themselves to the standards shown on TV and

in magazines. It's sad how today hearing about having an eating

disorder is commonplace, normal and having plastic surgery is now

considered a way of life. It's wonderful that there are people working

to let women know that "beauty" is more than what they show in the

magazines and insisting that change in the industry must happen.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Women's Savior From The Corporate Fashion World March 11 2007
Format:Hardcover
It was only a short time ago that I discovered who Ben Barry was. But I can truthfully say that I am glad that I have become acquainted with his quest for influencing the popular perceptions of beauty in the media. He is amazing because he is a man who is fighting the worlds' perceptions of how women should look. Many women around the world are probably trying to do this but I think it is very profound that a man in the fashion world has taken it upon himself to start a change. As a sometimes insecure woman myself, he has given me hope that some men out there do understand what its like to be a woman in these Vain times; and because of that I feel less alone and more uplifted because he has broken the barrier and thought outside the box. I support his efforts whole heartedly, I wish him the best of luck in all of his endeavors. And I hope he will continue to teach the Corporate Fashion world a much needed and long awaited lesson.
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1 of 1 people found the following review helpful
Format:Hardcover
I'm normally not the type to read a biography or a book on entrepreneuring, but I found Fashioning Reality to be not only informative but refreshingly entertaining. This book divulges some of the fashion industry's harshest realities; as consumers who buy in to fashion, it's important that we are aware of these realities. It's also a great story of how ideas can be put in to action to create positive social change.

I also really enjoyed the interviews with other young entrepreneurs, which stressed the valuable resource in young minds, and how businesses and industries can actually profit and thrive through the helping, instead of at the expense, of others.

Fashioning Reality is raw, honest, amusing, insightful, and a great read. We need more people like Ben Barry out there taking steps to promote diversity in the fashion industry -- it just makes sense from a business standpoint and a social one. I would 100% recommend this book!
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Most recent customer reviews
5.0 out of 5 stars This book belongs in every school library
Using the old-fashioned values of hard work and preparation, the new-fashioned values of connectivity and media-mining, this real-life journey shows what any determined teenager... Read more
Published on June 18 2010 by Writer in residence 911
5.0 out of 5 stars A Quest For A Better Future in Fashion and Entrepreneurship
"Fashioning Reality" by Ben Barry is a unique biography about a young man who has faith and strength in himself to help others. Read more
Published on Aug. 6 2007 by Dana Cowie
5.0 out of 5 stars Refreshing, Uplifting, and Unique
The positive reaction from the public is a clear indication that Ben Barry has successfully voiced his message about the fashion world, society, and the impressive capabilities of... Read more
Published on May 19 2007 by Andrew Hibbitts
5.0 out of 5 stars Outstanding - Inspirational - A must read!
Ben Berry’s - Fashioning Reality is a fresh look at entrepreneurship and the new face of business in the 21st century. Read more
Published on May 18 2007 by R. Mielke
5.0 out of 5 stars Awesome Book
"Awe Inspiring" is the best way I can sum up this book.

Few people are fortunate enough to accomplish in their lifetimes what Ben Barry has in his - which is especially... Read more
Published on May 18 2007 by Duncan E.
5.0 out of 5 stars An inspiration to all business people
Ben Barry is a new generation of Entrepreneurs! He has discovered a way to be both profitable, and empowering. This book is incredible. Read more
Published on May 15 2007 by Kendal H
5.0 out of 5 stars Inspirational Read!
I always struggled with how to identify and define beauty. Growing up, I personally believed everyone was beautiful. That my friends were all beautiful. Read more
Published on March 15 2007 by LaLi
5.0 out of 5 stars Ben Barry: The Pre-Cursor
As a designer, I believe that Barry's position on the ideal of beauty is pivotal to our ever-changing society. Read more
Published on March 11 2007 by thetruth_hurts
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