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Fear Selling: How You Can Sell More and Sell Faster by Tapping Into Your Prospects' Deep-Seated Emotional Needs Paperback – Jun 1 2005

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Product Details

  • Paperback: 300 pages
  • Publisher: Lightning Source Inc (June 1 2005)
  • Language: English
  • ISBN-10: 1886489122
  • ISBN-13: 978-1886489127
  • Product Dimensions: 27.9 x 21 x 1.6 cm
  • Shipping Weight: 680 g
  • Amazon Bestsellers Rank: #2,363,485 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews on (beta) 2 reviews
1 of 1 people found the following review helpful
Best sales book I've read so far Nov. 30 2005
By sales pitbull - Published on
Format: Paperback
What I liked about this book is that it gave me step-by-step instructions from beginning to end of the sales process. It got straight to the point and explained exactly what to do, what to say and how to say it in order to close the deals. I'm a small business owner, and my company's sales increased slowly but steadily as I started using each of the strategies and the corresponding tactics in the program. You might also want to check out SPIN Selling, but I had more success with FEAR.
0 of 2 people found the following review helpful
Rambling Consumerist Babble April 20 2006
By Peter the Great - Published on
Format: Paperback
I had high hopes for this book. The notion of a uniting, core drive is appealing. But after reading halfway, it is revealing it's true colors as a rambling hodge-podge of mutually contradictory theories without coherence or concrete action plan.

The main "meat" section is strictly designed for business selling. No plan is provided for home telesales. Later chapters feature high school psychology concepts along with cut/paste Internet newsclippings etc.