- Paperback: 240 pages
- Publisher: Chelsea Green (Sep 15 2008)
- Language: English
- ISBN-10: 1933392908
- ISBN-13: 978-1933392905
- Product Dimensions: 22.8 x 15.2 x 1.5 cm
- Shipping Weight: 340 g
- Amazon Bestsellers Rank: #130,870 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
From Publishers Weekly
Pollard, a longtime entrepreneurial advisor, distills his extensive experience into sound suggestions in this useful and much-needed book. According to the author, too many individuals hesitate in creating a business in line with their goals, skills and values out of fear or a lack of self-confidence or funds. Pollard argues that entrepreneurship need not imply stress or risk, and he coaches readers through the process of identifying their passion, choosing the right collaborators and discovering unmet needs in the marketplace. Helpful charts and exercises guide the reader in finding where their purpose, passions and gifts intersect; and bite-sized case studies of entrepreneur success studies abound and help illustrate his points. Along the way, Pollard warns against settling for work that is anything less than satisfying. The ideal job—what he calls natural enterprise or the sweet spot—is an innovative business that touches people's lives. Pollard gives an insightful overview of the entrepreneurial process, and the book itself stands testament to the success of the author's methods. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"I love this book; it is beautifully written. I believe that in a few years time the majority of people and businesses will be working passionately and productively for the benefit of society and each other. I believe that the conventional, exploitative model of business will fade away and be replaced by something which is better, more profitable and more sustainable socially and environmentally. That is not to say that the conventional business model is bad; it has brought us much affluence. It is just that its time has passed and we need to move on. "Finding the Sweet Spot" brings that day much closer with its practical and well informed approach. Anyone who reads this book will not spend another day feeling frustrated by the way they make their living. With the help of this book they will find a way to turn their passions into profit for themselves and for us all."--Neil Crofts, author of "Authentic Business"
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.2 out of 5 stars (9 customer reviews)
14 of 14 people found the following review helpful
5.0 out of 5 stars
From my foreword..., Sep 28 2008
By Dave Smith "Author of 'To Be Of Use'" - Published on Amazon.com
This review is from: Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work (Paperback)
...this is not a warm and fuzzy "do-it-and-the-money-will-come" wish book. What you'll find here is an excellent, nonacademic, no-nonsense, down-to-earth, hands-on, "insight-full" working guidebook, led by an innovative, caring, and extremely bright man who may not know all the answers, but, much better, shows us how to go about finding them. However you may define business success and meaning for yourself, this will become one of those books you often turn to for idea sparks and troubleshooting; a manual that stays close by after you've dog-eared, starred, and underlined the pages most useful to you... Grab this book and a friend or two, and head to the woods for a few days of study, hiking, and brainstorming. Explore what you are good at, what you love doing, who you love and want to work with, and then come back ready to make it happen no matter what.
4 of 4 people found the following review helpful
4.0 out of 5 stars
Reaches a Wider Audience Than the True Believers, Oct 3 2008
By Kare Anderson "Kare Anderson" - Published on Amazon.com
This review is from: Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work (Paperback)
Dave's apt examples, depth, wide-ranging background and an ability to embody his message enables him to resonate with readers who do not think they would, to quote a colleague, "like that sort of soft and squishy approach to work." Yet, inevitably, when I suggest Finding the Sweet Spot to entrepreneurs or the would-be ones. those who actually read it start referring to it when discussing their ideas to grow their business - the what and the why.
3 of 3 people found the following review helpful
5.0 out of 5 stars
Worth reading for any established or aspiring entrepreneur, Nov 9 2008
By Midwest Book Review - Published on Amazon.com
This review is from: Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work (Paperback)
Any library strong in business books will find this a key acquisition, coming from an author whose career is serving as an advisor to entrepreneurs, studying those successful at starting and building 'natural enterprises'. Responsible, sustainable and joyful work is where passions and purpose blend, and FINDING THE SWEET SPOT tells how to find such work, offering six steps to finding the right partners and acting responsibly in the business environment.
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